Social Media Marketing Executive

About this opportunity

social media marketing executive for a real estate company manages online channels, creates property content, and runs ad campaigns to generate buyer and tenant leads. Key Responsibilities Content Creation: Produce daily posts, high-quality property walkthroughs, short-form video reels, and stories for platforms like Instagram, LinkedIn, Facebook, and TikTok. Lead Generation: Build, run, and optimize paid social media advertising campaigns (Meta Ads, LinkedIn) to capture qualified buyer and investor leads. Community Engagement: Monitor comments and direct messages, respond to inquiries, and build brand awareness within local real estate markets. Analytics & Reporting: Track daily and monthly performance metrics (reach, engagement, conversion rates) to refine and improve campaigns. Sales Collaboration: Coordinate with property consultants and the sales team to promote new listings, off-plan projects, and open houses. Core Requirements Experience: 2 to 4 years of hands-on digital marketing or social media experience, ideally within the real estate or property sector. Technical Skills: Proficiency in graphic design and editing tools (Adobe Photoshop, Illustrator, Premiere Pro, or Cap Cut) for rapid video and photo production. Platform Knowledge: Deep understanding of social media algorithms, paid ad managers, and real estate portals. Market Awareness: Familiarity with local property trends, community highlights, and competitor strategies