Marketing Executive

About this opportunity

Marketing Strategy & Planning Develop and execute the overall marketing calendar, aligning campaigns with new product drops, exclusive collectibles, and in-store events Identify target audience segments (collectors, sports fans, investors) and tailor marketing approaches to each Monitor market trends in sports memorabilia, collectibles, and the wider sports industry to spot opportunities Brand Management Maintain and strengthen the "Legends Own the Game" brand identity and voice across all marketing touchpoints Ensure consistency in messaging, visuals, and tone across digital, in-store, and print materials Develop brand partnerships and collaborations with athletes, sports organizations, and collector communities Campaign Management Plan, execute, and measure marketing campaigns for product launches, exclusive drops, and promotions Coordinate multi-channel campaigns spanning social media, email/WhatsApp, in-store signage, and paid advertising Manage campaign budgets and ensure marketing spend delivers strong ROI Digital Marketing & E-commerce Oversee website content, product listings, and SEO to drive traffic and online sales Manage email and WhatsApp marketing campaigns (product drops, newsletters, promotions) Run and optimize paid digital advertising (Google, Meta, TikTok) in coordination with the social media team Track and report on digital performance metrics (traffic, conversion, CAC, ROAS) Events & Community Plan and execute in-store events (box openings, signings, collector meetups) to drive foot traffic and community engagement Represent LOTG at relevant sports, collectibles, or trade events/exhibitions in the UAE Build relationships with collector communities, influencers, and sports personalities Market Research & Analytics Conduct competitor analysis and market research on the regional and global collectibles market Gather customer feedback and insights to inform product sourcing and marketing decisions Prepare regular reports on marketing performance, customer acquisition, and campaign effectiveness Cross-functional Collaboration Work closely with the social media, sales, and retail teams to ensure aligned messaging and execution Coordinate with founders/management on major brand initiatives and strategic direction Support the social media team with content ideas and campaign concepts where needed