E-Commerce Store Manager & Growth Specialist — Etsy/Printify

About this opportunity

*To build, launch, manage, market, and grow an Etsy store integrated with Printify. This position combines \*\*E-Commerce Technology/Operations, Product & Listing Management, Etsy SEO, Digital Marketing, and Sales/Growth\*\*. * *The ideal candidate is not someone who only knows how to upload products. We are looking for someone who understands how to take designs/products, turn them into compelling online listings, get them in front of potential customers, optimize the store based on performance data, and continuously work toward increasing sales. The successful candidate will take ownership of the day-to-day e-commerce operation and help develop the store into a scalable and profitable online business. ---* *# 1. E-Commerce Technology & Store Operations The candidate will be responsible for setting up and maintaining the technical infrastructure connecting Etsy and Printify. * *\*\* Responsibilities \*\** *\* Set up and configure the Etsy storefront. \* Connect and properly configure the Etsy and Printify integration. \* Configure products, product variants, sizes, colors, pricing, and fulfillment settings. \* Ensure products are correctly synchronized between Etsy and Printify. \* Manage Printify product templates and fulfillment settings. \* Troubleshoot integration, product, order, and fulfillment issues. \* Monitor orders and ensure they move properly through the fulfillment process. \* Maintain accurate store information, policies, shipping settings, and product configurations. \* Identify and resolve technical problems that could interfere with sales. \* Maintain an organized product catalog and backend store structure. \* Recommend additional e-commerce tools or integrations that could improve efficiency and sales. \* Stay current with changes to Etsy and Printify functionality. Required Skills \* Experience managing Etsy stores. \* Experience using Printify or another print-on-demand platform. \* Strong computer and technology skills. \* Understanding of e-commerce platforms and integrations. \* Ability to troubleshoot problems independently. \* Strong attention to detail. --- * *# 2. Product & Listing Management The candidate will transform our designs and product concepts into professional, attractive, and sales-focused Etsy listings. * *\*\*\* Responsibilities \* Upload and manage products on Etsy. \* Select appropriate Printify products for each design. \* Create and manage product variations. \* Create professional product mockups and listing images. \* Write compelling product titles and descriptions. \* Research competing products and identify opportunities for differentiation. \* Determine appropriate pricing based on product cost, competition, marketplace conditions, and desired margins. \* Organize products into appropriate Etsy categories and collections. \* Ensure product attributes and listing information are accurate. \* Maintain consistent branding throughout the store. \* Regularly review existing listings and identify opportunities for improvement. \* Test different images, titles, descriptions, pricing, and product presentations. \* Identify products with strong sales potential and prioritize them. \* Recommend new products based on market trends and customer demand.* *Desired Experience \* Etsy product listing experience. \* Print-on-demand experience. \* Experience creating or managing product mockups. \* Strong copywriting skills. \* Understanding of consumer buying behavior. \* Ability to recognize what makes an online product listing visually appealing and commercially effective. --- 3. Etsy SEO & Market Research The candidate will be responsible for improving the store's visibility within Etsy search and identifying opportunities to reach customers who are actively searching for our products. ### Responsibilities \* Conduct Etsy keyword research. \* Identify high-value and relevant search terms. \* Optimize Etsy titles, tags, descriptions, categories, and attributes. \* Research competitor stores and successful listings. \* Analyze competing products, pricing, presentation, keywords, and customer reviews. \* Identify underserved niches and product opportunities. \* Monitor changes in Etsy search behavior and marketplace trends. \* Develop SEO strategies for new product launches. \* Continuously optimize existing listings based on performance. \* Identify products receiving impressions but not converting and recommend changes. \* Identify products receiving strong engagement and develop related products. \* Track search visibility and listing performance. \* Use data rather than assumptions to make SEO decisions. Required Skills \* Demonstrated Etsy SEO experience. \* Keyword research experience. \* Understanding of search intent. \* Competitor research. \* Ability to analyze Etsy listing performance. \* Strong written English. \* Understanding of conversion-focused copywriting. ---* *4. Digital Marketing & Brand Promotion The candidate will develop and execute marketing strategies designed to bring qualified traffic to the Etsy store from both Etsy and external platforms. Responsibilities \* Develop a digital marketing strategy for the store. \* Create promotional campaigns around products and collections. \* Develop content for platforms such as Instagram, TikTok, Pinterest, Facebook, and other relevant channels. \* Create or coordinate social media graphics, product videos, reels, and promotional content. \* Develop Pinterest strategies for driving traffic to Etsy. \* Identify opportunities for organic social media growth. \* Manage or recommend Etsy advertising campaigns. \* Test different marketing messages and creative concepts. \* Research trending topics, aesthetics, keywords, and consumer interests relevant to our products. \* Develop campaigns around seasonal events, holidays, trends, and product launches. \* Track traffic sources and marketing performance. \* Identify which marketing channels produce the highest-quality traffic. \* Continuously improve marketing strategies based on measurable results. * *Preferred Experience \* E-commerce marketing. \* Social media marketing. \* Pinterest marketing. \* Instagram/TikTok marketing. \* Etsy Ads. \* Content creation. \* Digital advertising. \* Experience marketing print-on-demand products. ---* *5. Sales, Conversion & Business Growth This is a \*\*growth-focused position\*\*. The ultimate goal is not simply to have a beautiful Etsy store—it is to generate sales and build a sustainable e-commerce business. ### Responsibilities \* Develop strategies to increase Etsy sales and revenue. \* Monitor store traffic, conversion rates, revenue, orders, and customer behavior. \* Identify why products receive views but fail to generate purchases. \* Improve listings to increase conversion rates. \* Test pricing strategies. \* Test product images and mockups. \* Test titles, descriptions, keywords, and promotional offers. \* Identify best-selling products and develop additional products around successful concepts. \* Identify underperforming products and determine whether they should be optimized, repositioned, or discontinued. \* Develop cross-selling and product-bundle opportunities. \* Research new product categories and niches. \* Monitor competitors and marketplace trends. \* Develop strategies for increasing average order value. \* Analyze marketing ROI. \* Track sales and profitability. \* Provide regular performance reports and recommendations. \* Establish measurable growth goals. \* Continuously look for new opportunities to increase revenue. Key Performance Indicators Performance may be evaluated using: \* Etsy traffic \* Listing views \* Search visibility \* Click-through rate \* Conversion rate \* Number of orders \* Revenue \* Average order value \* Repeat customers \* Advertising ROI \* Organic traffic \* Social media traffic \* Profit margin \* Number of successful products launched --- Ideal Candidate The ideal candidate is a builder and growth-minded e-commerce professional who can work independently and take ownership of the store. We are looking for someone who can say: > "Give me the designs and the business goals, and I can turn them into an organized Etsy/Printify operation and continuously work to generate sales." The ideal candidate has: \* 2+ years of relevant e-commerce experience. \* Demonstrated Etsy experience. \* Printify or print-on-demand experience. \* Etsy SEO experience. \* Digital marketing experience. \* Product listing and merchandising experience. \* Strong copywriting skills. \* Social media marketing experience. \* Basic graphic design/content creation skills. \* Strong analytical and problem-solving abilities. \* Understanding of sales funnels and conversion optimization. \* Experience using e-commerce analytics. \* Ability to research competitors and market trends. \* Strong communication skills. \* Ability to work independently. \* Strong attention to detail. Strongly Preferred Candidates who can provide \*\*examples of Etsy stores they have personally built, managed, or grown\*\* will receive priority consideration. Please be prepared to provide: 1. Examples of Etsy stores you have worked on. 2. Your specific responsibilities for those stores. 3. Examples of listings you created or optimized. 4. Examples of SEO strategies you implemented. 5. Sales or traffic growth you helped achieve, where available. 6. Examples of social media or advertising campaigns you managed. 7. An explanation of how you would launch a new Etsy/Printify store from scratch. --- * *First 90-Day Objectives First 30 Days — Build \* Complete Etsy store setup. \* Establish Etsy/Printify integration. \* Establish store branding. \* Upload initial product catalog. \* Create optimized product listings. \* Conduct competitor and keyword research. \* Establish analytics and performance tracking. \* Develop initial marketing strategy. Days 31–60 — Launch & Optimize \* Expand product catalog. \* Launch social media promotion. \* Begin testing Etsy SEO strategies. \* Test product images and listing presentation. \* Identify strongest products and niches. \* Begin advertising/testing where appropriate. \* Analyze traffic and conversion data. \* Optimize underperforming listings. Days 61–90 — Grow \* Scale successful products. \* Expand into proven niches. \* Improve conversion rates. \* Optimize advertising and marketing spend. \* Develop additional products based on market data. \* Establish a repeatable product-launch process. \* Provide a 90-day growth report and recommendations for the next phase. --- * *Position Type : FREELANCE/PARTNERSHIP Position:E-Commerce Store Manager & Growth Specialist \*\*Platforms:\*\* Etsy + Printify \*\*Department:\*\* E-Commerce / Digital Marketing \*\*Employment:\*\* [Full-time / Part-time / Contract] \*\*Location:\*\* [Remote / Worldwide] \*\*Compensation:\*\* Negotiable/Profit Share * *IMPORTANT This is a \*\*results-oriented position\*\*. We are looking for someone who can take ownership of the entire e-commerce process—from technical setup and product creation through SEO, marketing, conversion optimization, and sales growth. The goal is not simply to create an Etsy store. \*\*The goal is to build a store that attracts customers and generates sales.\*\** Pay: AED1,000.00 - AED50,000.00 per month Work Location: Remote