Social Media Specialist / Graphic Designer

About this opportunity

Key Responsibilities: Social Media Management Develop and execute comprehensive social media strategy across all relevant platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Snapchat) Create, schedule and publish high-quality content daily aligned with brand guidelines and community calendar Manage community engagement including responding to comments, messages and mentions Monitor social media trends and incorporate relevant content themes and formats Develop platform-specific content strategies optimized for each channel's audience and algorithm Coordinate influencer partnerships and brand ambassador programs Manage social media advertising campaigns with monthly budget allocation and ROI tracking Grow follower base organically and through paid campaigns with monthly growth targets Conduct social listening and sentiment analysis to track brand perception Create and maintain social media content calendar aligned with leasing objectives and community events Content Creation & Storytelling Produce high-quality visual and written content including photos, videos, reels, stories and graphics Coordinate professional photography and videography shoots showcasing property features and lifestyle Write compelling captions, blog posts and marketing copy in Arabic and English Develop video content including property tours, resident testimonials, amenity showcases and event coverage Create branded templates, graphics and visual assets using Canva, Adobe Creative Suite or equivalent Develop resident success stories and lifestyle content highlighting compound living experience Produce seasonal campaigns aligned with cultural events, holidays and Saudi Vision 2030 initiatives Maintain brand voice consistency across all content and communications Curate user-generated content and resident testimonials with proper permissions Develop content pillars covering amenities, community, lifestyle, location and leasing offers Digital Marketing & Lead Generation Manage online property listings on major portals Optimize listing content, imagery and descriptions for maximum visibility and lead generation Monitor and respond to portal inquiries Execute Google Ads and social media advertising campaigns targeting qualified prospects Develop landing pages and lead capture forms optimized for conversion Implement SEO best practices across all digital properties and content Manage email marketing campaigns including newsletters, promotional offers and resident communications Track lead sources and attribution across all digital channels Coordinate with leasing team to align digital campaigns with occupancy goals and pricing strategy Develop retargeting campaigns for website visitors and engaged prospects Online Reputation Management Monitor and manage online reviews across Google, Facebook, Bayut and other platforms Respond professionally to all reviews Develop review generation campaigns encouraging satisfied residents to share feedback Track online reputation scores and sentiment trends with monthly reporting Coordinate with operations team to address service issues raised in online reviews Implement reputation repair strategies for negative feedback Showcase positive reviews and testimonials across marketing channels Maintain review response templates aligned with brand voice and service recovery protocols Monitor competitor reviews and benchmark performance Report monthly on review volume, average rating and sentiment analysis Website & Digital Platforms Management Maintain and update property website with fresh content, imagery and leasing information Ensure website is mobile-optimized and delivers excellent user experience Monitor website analytics including traffic, bounce rate, conversion rate and user behavior Implement website improvements based on analytics insights and user feedback Coordinate with IT/web development for technical updates and enhancements Manage resident mobile app communications including push notifications and in-app content Develop digital brochures, e-flyers and downloadable marketing materials Ensure website SEO optimization and local search visibility Maintain website lead capture forms and integrate with CRM system Conduct A/B testing on landing pages, CTAs and conversion elements Campaign Planning & Execution Develop monthly and quarterly digital marketing campaigns aligned with leasing objectives Create promotional campaigns for special offers, seasonal deals and availability windows Coordinate campaign launch across all digital channels with consistent messaging Design campaign assets including graphics, videos, ad copy and landing pages Set campaign KPIs and track performance against targets Implement UTM tracking and attribution for all campaign links Conduct post-campaign analysis with recommendations for optimization Coordinate cross-functional campaigns with leasing, events and operations teams Develop nurture campaigns for prospects at different stages of the leasing journey Create urgency-driven campaigns to convert pipeline prospects and reduce vacancy periods Analytics, Reporting & Performance Optimization Monitor daily performance across all digital channels and platforms Prepare monthly digital marketing reports including reach, engagement, leads and conversions Track KPIs including follower growth, engagement rate, click-through rate, cost per lead and conversion rate Analyze campaign performance and provide data-driven recommendations Conduct competitor analysis and digital benchmarking Report on ROI and cost-effectiveness of all digital marketing investments Maintain marketing dashboard with real-time performance metrics Identify trends, insights and opportunities from analytics data Present quarterly digital strategy reviews with performance highlights and future plans Continuously optimize content, campaigns and channels based on performance data Minimum 3 years experience in social media management and digital marketing, preferably in real estate, hospitality or property management in KSA Proven track record of growing social media following and generating leads through digital channels Strong portfolio demonstrating content creation, campaign management and results achievement Experience with social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.) Proficiency in content creation tools (Canva, Adobe Photoshop, Illustrator, Premiere Pro or equivalent) Strong understanding of social media algorithms, best practices and platform-specific strategies Experience with Google Analytics, Facebook Ads Manager and social media analytics platforms Excellent written and verbal communication skills in English and Arabic (bilingual content creation essential) Knowledge of KSA digital landscape, cultural sensitivities and social media trends Bachelor's degree in Marketing, Communications, Digital Media or related field Key Competencies: Creative storyteller with strong visual and written content skills, Data-driven with analytical mindset and performance optimization focus, Highly organized with ability to manage multiple campaigns and deadlines simultaneously, Proactive self-starter with ability to work independently and take initiative, Detail-oriented with commitment to brand consistency and quality standards, Trend-aware with finger on the pulse of social media and digital marketing evolution, Tech-savvy with quick learning ability for new platforms and tools, Culturally sensitive with understanding of Saudi market and diverse resident demographics, Results-oriented with focus on lead generation and business objectives, Collaborative team player with strong communication and coordination skills, Adaptable and flexible in fast-paced, dynamic environment, Strategic thinker with ability to translate business goals into digital campaigns