Social & Digital Marketing Manager

About this opportunity

• Own social media strategy and execution — content calendars, platform planning, publishing, community management, campaign concepts and day-to-day optimisation across relevant channels. • Run paid media hands-on — Meta Ads, Google Ads, LinkedIn and other relevant platforms, including campaign setup, targeting, pixels/tags, budgets, A/B testing, optimisation and performance reporting. • Drive lead generation and conversion — build acquisition funnels, landing-page briefs, lead forms, retargeting journeys and measurable campaigns for Qoravanta and client accounts. • Manage content production — write or refine copy, create strong creative briefs, coordinate graphic/video production, short-form content, shoots and creator/influencer collaborations. • Build digital growth plans for clients — translate commercial objectives into channel strategy, media plans, KPIs, campaign calendars and practical execution roadmaps. • Own analytics and reporting — GA4, platform analytics, UTM discipline, dashboards and clear reporting on CPL, CPA, ROAS, conversion rate, reach, engagement and pipeline contribution. • Support SEO/SEM and web performance — keyword strategy, on-page priorities, paid search, website/landing-page optimisation and coordination with developers when technical changes are required. • Use CRM and marketing automation effectively — lead capture, segmentation, email/WhatsApp journeys, remarketing, customer lifecycle campaigns and integration with sales follow-up. • Manage client relationships — lead meetings, present results, defend recommendations, handle feedback, renew/expand accounts and maintain trusted day-to-day relationships. • Contribute to new business — prospect for clients, leverage personal industry relationships, identify opportunities, prepare proposals/pitches and help convert leads into signed accounts. • Manage partners when needed — freelancers, production houses, influencers, media suppliers and specialist agencies while retaining direct ownership of performance and quality. • Minimum 5+ years in social media, digital marketing or performance marketing with demonstrable hands-on execution. Agency and/or multi-client experience is highly desirable. UAE experience is preferred. • Meta Business Suite / Ads Manager, Google Ads, Google Analytics 4 and Google Tag Manager; LinkedIn Campaign Manager experience is strongly valued. • Working knowledge of SEO tools, keyword research, conversion tracking, pixels/events, retargeting, attribution and landing-page optimisation. • Practical familiarity with CRM, email marketing and marketing automation platforms; ability to understand integrations and data flow is important. • Strong Excel/Google Sheets and dashboard/reporting capability; Looker Studio or similar BI/dashboard tools are a plus. • Comfort with Canva/Adobe tools and video/content workflows is expected; advanced design is not mandatory, but the candidate must be able to produce or adapt content independently when speed is required. • Practical use of AI tools for research, content ideation, campaign productivity, analysis and workflow automation—combined with strong human quality control. • Must be able to show campaigns personally managed and explain budgets, objectives, optimisation decisions and measurable outcomes such as leads, sales, ROAS, CPL/CPA or audience growth. • Strong client-facing ability plus evidence of retaining/growing accounts, contributing to pitches, developing relationships and supporting new-business conversion. • Existing UAE relationships with clients, brands, media partners, creators/influencers, production houses or relevant business communities are highly valued. • Hands-on, fast, organised, data-driven and willing to execute personally—not only brief or supervise others. • Degree in Marketing, Digital Marketing, Communications, Business or a related discipline; relevant platform certifications are an advantage. • Excellent professional English required; Arabic is a strong advantage. • UAE driving licence is a plus.