Trade Marketing Officer

About this opportunity

Department : Business Development & Marketing Reporting to : Business Development Manager Job Summary: The key objective of the job is to ensure full compliance with the company s merchandising, display, and promotional execution standards across all assigned retail channels, monitor outlet and category-level sales performance, and provide field-based market intelligence to support trade marketing and business development initiatives for International Company for Food Stuff. Roles and Responsibilities: Market Execution & Compliance Conduct regular field visits across all assigned retail channels to ensure full compliance with company standards. Monitor the execution of approved Must Stock/No Stock lists, Min-Max levels, planograms, product positioning, and display standards in all outlets through market visits and dashboard monitoring of ERP/Merchandising Applications. Ensure products are displayed according to company guidelines, maximizing visibility and customer appeal. Ensure all promotional activities are executed correctly and on schedule across all outlets. Verify promotional pricing, product highlighting, and promotional communication materials are displayed accurately. Monitor product availability during promotional periods and immediately report any execution gaps. Inspect all Point of Sale Materials (POSM) to ensure proper installation, maintenance, and brand consistency. Conduct regular inspections of display stands and coordinate repair or replacement when required. Ensure all displays and merchandising equipment remain clean, attractive, and in excellent condition. Reporting & Follow-up Prepare regular field visit reports with clear findings, supporting photos, and recommended corrective actions. Track the completion of corrective actions until full compliance is achieved. Maintain accurate records of execution quality, compliance levels, competitor activities, and merchandising improvements. Provide weekly and monthly execution performance reports to the Business Development Manager, in coordination with the Sales Manager. Coordination Coordinate with Sales, Operations, Marketing, Warehouse, and Merchandising teams to ensure smooth execution of approved initiatives. Support new product launches by ensuring timely execution of listings, displays, POSM installation, and promotional visibility. Sales Performance Monitoring Monitor sales performance at outlet and category level. Analyze sales trends to identify the root causes of sales increases or declines. Investigate performance issues related to internal factors such as stock availability, product assortment, display quality, pricing execution, or operational issues. Monitor competitor activities including pricing, promotions, new product launches, shelf space, and merchandising initiatives. Recommend adjustments to product display space and category allocation based on sales performance and customer purchasing behavior. Identify underperforming outlets and propose corrective actions to improve execution and sales. Market Intelligence Continuously gather market intelligence and identify new merchandising opportunities. Monitor competitor displays and collect market feedback through regular field observations. Identify emerging market trends and recommend ideas to strengthen the company s in-store presence. Share best practices observed across different retail channels. Scope of Responsibility Conduct daily compliance audits in company-operated outlets to ensure merchandising standards are maintained without interfering with day-to-day store operations. Act as the company s field execution representative, ensuring consistent brand presentation across supermarkets, co-operatives, hypermarkets, groceries, central markets, and other retail channels. Ensure maintenance of highest standards of professional conduct, ethics and integrity in provision of the services. Any other relevant work assigned by the department manager. Bachelor's Degree in Business Administration, Marketing or a related field. 5-10 years of relevant experience in trade marketing, merchandising, or retail sales execution, within the FMCG sector. Valid Kuwait driving license, with willingness to travel daily across assigned retail outlets. Proficient user of Microsoft Word, PowerPoint and Excel, and familiarity with ERP/merchandising monitoring applications. Strong knowledge of merchandising standards, planograms, and POSM management. Ability to analyze sales and market data to identify root causes of performance trends. Strong reporting, documentation, and follow-up skills. Fluent in both English and Arabic : writing, reading, and speaking.