Digital Marketing Specialist/Performance Marketing

About this opportunity

We are looking for a results-driven Performance Marketer / Digital Marketer to join our dynamic marketing team in Dubai. The ideal candidate will have strong hands-on experience in generating high-quality leads through Google Ads and Meta Ads (Facebook & Instagram) , with a clear focus on lead quality, conversions, ROI, and business growth. Candidates with prior experience in Business Setup, Real Estate, Accounting & Taxation, VAT, Corporate Tax, AML, PRO Services, or other UAE-based professional services will be highly preferred. Key Responsibilities Plan, execute, manage, and optimize lead-generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) . Develop and implement performance marketing strategies aligned with company sales and revenue targets. Generate high-quality leads for Business Setup, Real Estate, Accounting & Taxation, VAT, Corporate Tax, AML, PRO Services, and related services . Conduct audience research, competitor analysis, keyword research, and market analysis to improve campaign performance. Monitor key performance metrics including CPL, CTR, Conversion Rate, ROAS, Lead Quality, and Cost per Acquisition . Continuously optimize campaigns, budgets, bidding strategies, audiences, keywords, and placements. Conduct A/B testing of ad creatives, ad copy, landing pages, audiences, and campaign strategies. Work closely with the sales, content, and design teams to improve lead quality and conversion rates. Develop and manage retargeting campaigns to maximize conversions from existing website visitors and leads. Set up and monitor conversion tracking using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and other tracking tools . Analyze customer journeys and marketing funnels and identify opportunities for improvement. Prepare weekly and monthly performance reports with clear insights, recommendations, and action plans. Manage marketing budgets effectively and ensure campaigns deliver maximum ROI. Stay updated with the latest changes, trends, tools, algorithms, and advertising policies across Google and Meta platforms. Requirements Minimum 2 years of hands-on experience in Performance Marketing / Digital Marketing. Proven experience managing and optimizing Google Ads and Meta Ads campaigns . Strong understanding of lead generation, paid advertising, retargeting, conversion optimization, and marketing funnels . Experience with Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, and Meta Pixel . Strong analytical and data-driven mindset with the ability to interpret campaign performance and take corrective action. Proficiency in Excel / Google Sheets for campaign reporting and analysis. Strong communication, coordination, and project management skills. Ability to manage multiple campaigns and marketing channels simultaneously. Google Ads and Meta certifications will be an advantage. Preferred Industry Experience Candidates with experience in any of the following industries will be given preference: Business Setup / Company Formation Real Estate Accounting & Taxation VAT & Corporate Tax AML & Compliance PRO Services Business Consultancy Immigration / Golden Visa Other UAE professional services Key Performance Indicators (KPIs) Number and quality of qualified leads generated Cost Per Lead (CPL) Lead-to-conversion ratio Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Campaign conversion rate Monthly revenue generated through paid campaigns Overall marketing ROI