HORECA B2B Sales Manager (Foodstuff Distribution)

About this opportunity

Company Overview We are a premier foodstuff supply and distribution company specializing in sourcing and delivering high-quality ingredients and staples to hotels, restaurants, and catering companies ( HORECA ). We pride ourselves on reliability, premium product lines, and efficient supply chain solutions. We are seeking a high-caliber, strategic B2B Sales Manager to lead, mentor, and scale our team of outdoor sales representatives and aggressively expand our market share. ⚠️ PLEASE READ BEFORE APPLYING: This is a B2B wholesale supplier-side corporate sales position . We are NOT looking for hospitality operations staff, F&B managers, restaurant managers, or hotel front-of-house professionals. To be considered, you must have direct experience working for a food manufacturer, importer, or distributor, selling to the hospitality industry. Key Responsibilities Team Leadership & Performance: Direct, train, and motivate a team of outdoor/field sales representatives. Set clear targets, optimize their sales routes, and implement KPIs to track daily visits and conversion rates. Key Account Management: Leverage your existing network to personally pitch, negotiate, and close high-volume accounts with major hotel chains, large catering companies, and prominent restaurant groups. Sales Strategy & Execution: Develop and implement aggressive sales strategies to increase trading volume, cross-sell product categories, and open new geographical territories. Contract & Margin Management: Overses trading agreements, listing fees, and volume rebate structures to ensure sales growth aligns with corporate profitability goals. Market Intelligence & Collaboration: Monitor competitor activities, pricing trends, and market demand. Coordinate tightly with the procurement and logistics teams to ensure stock availability matches sales commitments. Required Qualifications & Experience Industry Experience: Minimum 10 years of proven track record in B2B sales specifically within the FMCG or foodstuff distribution sector , focusing heavily on the HORECA channel. Established Network: An active, highly established portfolio of procurement managers, purchasing directors, and executive chefs within the local hospitality and catering ecosystem. Leadership Experience: Minimum 3–5 years in a managerial role directly supervising an outdoor/field sales team. Proven ability to drive team accountability and performance. Commercial Acumen: Strong understanding of credit facilities, payment terms, collection management, and distribution logistics. Communication: Exceptional negotiation, presentation, and relationship-building skills. What We Offer Competitive base salary commensurate with experience. Performance-based bonus structure tied to team targets and revenue growth. Company vehicle/allowance and corporate mobile tools. Opportunities for strategic input and career advancement within a growing trading company.