Marriott International · SA
Posted:
Position Summary The Cluster Senior Manager, B2B, Trade Marketing & Tourism Partners is responsible for developing and executing the B2B and trade marketing strategy across Marriott Luxury Group s portfolio of luxury resorts within The Red Sea and AMAALA. Working across a portfolio of distinctive luxury brands and properties, the role will strengthen awareness, consideration and advocacy among key luxury travel trade audiences, while supporting the commercial teams with compelling content, campaigns, strategic partnerships, Trade PR and sales enablement tools that help generate qualified demand and support revenue objectives. The role acts as a key bridge between Marketing, Sales, Revenue, Marriott regional and global teams, destination partners, appointed agencies and the luxury travel trade, ensuring the portfolio maintains strong visibility and relevance across priority source markets and B2B channels. Key Responsibilities B2B & Trade Marketing Plan Develop and implement the annual B2B and Trade Marketing plan for the cluster, aligned with each property's commercial objectives, positioning and priority source markets Translate commercial priorities into targeted marketing programs for luxury travel advisors, tour operators, DMCs, consortia, wholesalers and other relevant travel partners. Develop differentiated strategies for each resort while identifying opportunities to promote the wider Marriott Luxury Group portfolio across The Red Sea and AMAALA. Build an annual B2B marketing calendar aligned with key sales periods, market activations, trade events, product launches, seasonal campaigns and destination milestones. Ensure B2B marketing investment is aligned with commercial priorities and measurable business objectives. Strategic Trade Partnerships Work closely with Sales to identify high-value trade partners and develop joint marketing plans and co-marketing campaigns. Develop opportunities with luxury tour operators, travel advisor networks, consortia, DMCs, airline and travel partners and other strategic distribution partners. Develop integrated partner campaigns leveraging content, digital channels, communications, advisor engagement and commercial opportunities. Evaluate partnership proposals based on audience relevance, reach, commercial potential, brand alignment and measurable return. Manage dedicated trade marketing investment and prioritize partners and activities with the greatest potential impact. Develop value-added partner activations that differentiate the resorts beyond traditional rate-led promotions. B2B Campaigns & Content Lead the development of compelling B2B marketing content and sales enablement materials across the cluster. Develop and maintain trade toolkits, resort presentations, fact sheets, destination information, itineraries, experience guides, newsletters and digital partner assets. Create targeted B2B campaigns highlighting the distinctive positioning, experiences and commercial propositions of each property. Ensure B2B storytelling communicates not only the accommodation offering but the broader destination experience, including wellness, gastronomy, nature, culture, marine experiences and signature luxury programming. Work with creative, content, digital and property marketing teams to ensure high-quality, current assets are available for trade partners across priority markets. Ensure consistency of messaging while maintaining the individual positioning and brand identity of each resort. Trade PR & Communications Work closely with the appointed PR agencies and Marriott Communications teams to develop and execute a proactive Trade PR strategy across priority markets. Provide PR agencies with clear commercial priorities, key messages, property updates and relevant story angles to drive meaningful coverage across travel trade, hospitality and tourism industry media. Identify opportunities to amplify resort openings, new experiences, strategic partnerships, commercial milestones, destination developments and key trade initiatives. Collaborate with Sales and PR agencies to identify relevant trade media opportunities around key industry events, sales missions, roadshows and trade shows. Support the PR agency in identifying interviews, thought-leadership opportunities, industry commentary, speaking engagements and panels for hotel and commercial leadership. The role will work closely with: Cluster Director of Marketing Property General Managers On property Marketing teams Cluster Sales team Revenue and Commercial Strategy teams Marriott Luxury Group and Regional Marketing teams Marriott Global Sales/Global Sales tools Marriott Communications and PR teams Destination Marketing, Communications and Trade teams Appointed PR, creative and marketing agencies Luxury travel advisors and consortia Tour operators, DMCs and wholesalers Airlines and strategic travel partners Destination The Red Sea marketing and PR team Key Performance Indicators Success in the role will be measured through a combination of: Delivery of the annual B2B, Trade Marketing & Trade PR plan. Growth in engagement with priority luxury travel trade partners. Number and quality of strategic trade marketing partnerships activated. Performance and ROI of joint partner campaigns. Growth in qualified B2B leads and trade-generated opportunities. Contribution of B2B marketing activity to room nights and revenue where attributable. Trade media coverage, quality, relevance and priority-market penetration. Number and quality of thought-leadership and industry visibility opportunities. Engagement and participation in trade education and advisor programs. Effectiveness and adoption of B2B sales enablement tools. Performance of trade shows, FAM trips and market activations against agreed objectives. Optimization of trade marketing investment across priority source markets. Strength of collaboration between Marketing, Sales, Marriott, agencies and destination partners.