Marketing Executive

About this opportunity

IET Elevators is seeking a creative, proactive, and results-oriented Marketing Executive to manage and execute our integrated marketing activities in Qatar. We are looking for a hands-on marketing professional who can combine digital marketing, branding, content creation, traditional marketing, and B2B lead generation to strengthen our market presence and support business growth. The ideal candidate should demonstrate strong creativity, commercial awareness, organizational skills, and the ability to independently plan and execute marketing initiatives while coordinating closely with the sales and management teams. Key Responsibilities 1. Digital Marketing & Social Media Manage the company's digital presence across LinkedIn, Instagram, Facebook, Google Business Profile, and other relevant platforms. Develop and execute social media content calendars, including posts, reels, videos, and promotional campaigns. Plan, implement, and optimize digital advertising campaigns through Google Ads and Meta Ads. Coordinate website updates, SEO improvements, and online visibility initiatives. Monitor digital engagement, website traffic, and campaign performance. 2. Branding, Content & Creative Development Maintain and strengthen the company's brand identity across all communication channels. Create and coordinate marketing content, including company profiles, brochures, presentations, catalogs, promotional materials, and corporate communications. Produce basic marketing designs and short-form content using Canva, AI-powered tools, or similar platforms. Coordinate with external designers, photographers, videographers, printing suppliers, and marketing agencies. Ensure consistent branding and professional presentation across all marketing materials. 3. B2B Marketing & Lead Generation Develop targeted marketing initiatives to generate qualified business inquiries and sales opportunities. Work closely with the sales team to support project promotions, customer engagement, and business development activities. Conduct market research and competitor analysis to identify market trends and business opportunities. Develop marketing initiatives targeting developers, contractors, consultants, property owners, and corporate clients. Support the preparation of sales presentations, promotional proposals, and customer communication materials. 4. Traditional Marketing & Corporate Activities Plan and coordinate offline marketing activities, including exhibitions, corporate events, promotional campaigns, and client engagement initiatives. Coordinate the production and distribution of printed marketing materials, branded gifts, and promotional items. Support corporate communications, product launches, brand awareness activities, and partnerships. Coordinate with suppliers and service providers to ensure timely and cost-effective execution of marketing activities. 5. Marketing Planning, Performance & Reporting Prepare and implement monthly marketing plans, campaign schedules, and content calendars. Coordinate marketing activities in line with business objectives and sales priorities. Monitor campaign budgets and marketing expenditures. Track marketing KPIs, including audience engagement, brand reach, website traffic, lead generation, and campaign effectiveness. Prepare regular marketing performance reports with actionable recommendations. Explore and utilize AI-powered marketing tools to improve creativity, productivity, and marketing efficiency.