Director of Marketing and Communications

About this opportunity

At Zulal Wellness Resort, we are seeking an experienced and strategic Director of Marketing & Communications to lead our marketing, brand, and communications initiatives. This role is responsible for strengthening brand positioning, driving awareness and business growth, overseeing integrated marketing campaigns and public relations, and building strategic partnerships across local and international markets. The successful candidate will champion Zulal's and Chiva-Som's wellness and sustainability philosophy, lead a high-performing team, and elevate the resort's reputation as a world-class wellness destination. Key Responsibilities Marketing Strategy: Develop and execute marketing strategies to strengthen brand positioning and drive business growth locally and internationally. Integrated Campaigns: Lead marketing campaigns across digital, print, PR, and experiential channels to increase brand awareness and guest acquisition. Digital Marketing: Oversee digital strategy, website, social media, and online campaigns to maximize engagement and conversions. Public Relations: Manage media relations, influencer partnerships, and PR initiatives to position Zulal as a leading wellness destination. Brand Management: Ensure consistent brand identity, messaging, and communication across all channels and touchpoints. Strategic Partnerships: Build partnerships with corporate clients, wellness professionals, and industry stakeholders to generate business opportunities. Market Intelligence: Monitor market trends, competitors, and guest insights to identify opportunities and inform marketing strategies. Guest Engagement: Drive customer acquisition, retention, and loyalty through targeted marketing, referral, and CRM initiatives. Team Leadership: Lead and develop the marketing team, fostering collaboration and championing the resort's wellness and sustainability values. Budget & Performance: Manage marketing budgets, track KPIs and campaign ROI, and report performance and growth opportunities to senior leadership. Qualifications & Requirements Bachelor's degree in Marketing, Business Administration, or a related field. Proven leadership experience in marketing, communications, and public relations, preferably in hospitality or wellness. Strong expertise in brand management, digital marketing, and strategic campaign development. Excellent strategic thinking, business acumen, and analytical and decision-making skills. Exceptional communication and interpersonal skills, with fluency in English; Arabic is an advantage.