extra (united electronics co.) · Khobar, SA
Posted:
We are actively looking for a detail-oriented Direct Marketing Lead to join our Marketing Team. Core Responsibilities: • Design, execute, and optimize multi-channel direct marketing campaigns (SMS, email newsletters, web/app push, and WhatsApp messaging). • Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions. • Implement A/B testing and personalization strategies to maximize engagement and conversion. • Ensure all communications are brand-compliant, relevant, and timely. • Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases. • Use analytics tools and CRM platforms to extract insights, track performance, and identify opportunities. • Measure campaign ROI and customer behavior metrics, translating them into actionable strategies. • Grow the usable database through data capture initiatives and improved opt-in processes. • Segment customers by behavior, demographics, and value to create tailored messaging. • Implement lifecycle marketing strategies (acquisition, retention, reactivation, win-back). • Introduce triggered and behavioral marketing programs to deliver timely, relevant communications. • Work closely with Marketing Communications, E-commerce, and Trade teams to ensure consistent customer experience. • Partner with Product, IT, and Data teams to improve CRM systems, workflows, and automation. • Drive test-and-learn culture for new campaign formats and targeting methods. Essential Qualifications & Skills: • Bachelor's Degree in Marketing, Business, or related field. • 3–5 years of CRM and direct marketing experience, ideally in retail/e-commerce. • Proven experience with SMS, email, WhatsApp messaging, and push notification platforms. (Previous experience in using Emarsys is preferred). • Strong understanding of customer lifecycle marketing. • Knowledge of data privacy regulations (PDPL). • Bilingual in Arabic & English. • Exceptional communication and presentation skills. • Detail-oriented with strong organizational skills. • Proactive, adaptable, and results driven.