Media Analytics Manager

About this opportunity

JOB PURPOSE: The Media Analytics Manager is responsible for leading the analysis and interpretation of media data to generate actionable insights that enhance strategic decision-making and campaign performance. This role supports the optimization of media investments across all channels and ensures alignment with broader marketing and business objectives. This position plays a critical role in enabling data-driven decisions and fostering a culture of performance measurement and continuous improvement. KEY ACCOUNTABILITIES: Job Specific Accountabilities Media Performance Analysis & Reporting • Analyze media performance across channels including TV, digital, social media, and print to assess campaign effectiveness and identify improvement areas. • Develop and maintain comprehensive dashboards and reports that track key performance indicators (KPIs) and media metrics. • Monitor real-time campaign data to provide timely insights and recommendations for optimization. • Ensure accuracy and consistency in reporting by validating data sources and methodologies. • Present analytical findings in a clear and compelling manner to internal stakeholders and senior leadership. Strategic Media Planning & Optimization • Support the development of media strategies by providing data-driven insights and performance benchmarks. • Conduct ROI and channel mix analysis to guide media spend allocation and maximize return on investment. • Collaborate with media planners and buyers to refine targeting strategies based on performance data. • Identify underperforming channels or campaigns and recommend corrective actions to improve outcomes. • Contribute to annual media planning cycles by providing historical performance analysis and forecasting. Cross-Functional Collaboration & Integration • Work closely with Marketing, Analytics & Insights, and Media Managers to ensure alignment of media analytics with broader marketing goals. • Partner with creative teams to assess the impact of messaging and content on media performance. • Collaborate with digital and technology teams to implement tracking solutions and ensure data integrity. • Support campaign briefing and post-campaign review processes with relevant performance insights. • Facilitate knowledge sharing across teams to promote data literacy and informed decision-making. Market Intelligence & Innovation • Conduct competitive analysis and market research to identify emerging trends and opportunities in media consumption. • Stay abreast of industry developments, tools, and best practices in media analytics and digital marketing. • Evaluate and implement new analytics platforms and technologies to enhance reporting capabilities. • Benchmark internal performance against industry standards to identify gaps and areas for improvement. • Drive innovation in media measurement by piloting new methodologies and tools. QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS: Minimum Qualification • Bachelor’s degree in marketing, Business Analytics, Statistics, Media Studies, or a related field. Minimum Experience & Knowledge & Skills • 8 years of experience in media analytics, marketing performance analysis, or a related field. • Proven track record of working with media data across multiple channels including digital, TV, and social media. • Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen, or similar platforms. • Strong background in data visualization and reporting using tools like Power BI, Tableau, or Excel. • Demonstrated ability to translate complex data into actionable insights for senior stakeholders.