AI Lead

About this opportunity

Brand Aid Group is a marketing execution platform for the Middle East. We design, produce and deliver point-of-sale materials, in-store visibility, fit-outs, events, activations and exhibitions for the region's biggest consumer brands. 1,200 people. 9 markets across the Gulf, Egypt and the Levant. 11 production facilities. Over the last 18 months we rebuilt the company on one ERP, one structure and one way of running every market. The infrastructure is in place. Now we want to put AI to work inside it. THE ROLE You will be our first AI hire, reporting to the Group CEO. Your mandate: take the Studio, our costing and our client service to a different level using AI. Not a lab. Not a pilot deck. Working tools used every day by designers, estimators and account managers. You get a tools budget, direct access to the CEO and the authority to change how things are done. Location: Dubai or Cairo, with regular time in our other markets. WHAT YOU WILL DO • Studio: put AI into briefing, concepting, adaptation across markets and languages, and asset management. Give every country manager a live view of designer workload and utilisation. • Costing: build estimation tools that learn from thousands of past jobs in our ERP, so a standard quote goes out in hours, not days, and margins stop surprising us. • Client service: faster brief intake, automatic status updates and reporting, quicker answers to clients. • Fix the data first: clean job, cost and pricing data in the ERP. • Buy before build: pick, negotiate and integrate tools. Build only where nothing fits. • Set the rules: client IP, data security, what goes into which model and what never does. • Train people and measure adoption, not demos. • Report results to the CEO monthly: hours saved, margin protected, turnaround cut. WHAT SUCCESS LOOKS LIKE 6 months: one tool live and in daily use in each of the three areas, clean job cost data in our two largest markets, and a written AI playbook. 12 months: quote turnaround cut from days to hours, Studio output up with the same headcount, client reporting automated for top accounts, and a roadmap for the next phase. WHO YOU ARE • 5+ years shipping software, automation or data products inside an operating business. • 2+ years putting LLMs and AI tools into real workflows used daily by non-technical people. • Hands-on with AI APIs and no-code/low-code tools, and able to connect them to an ERP. Odoo experience is a strong plus. • Experience near creative production, marketing services, agencies or manufacturing. • You explain things simply to a designer, an estimator and a CFO. English is a must, Arabic helps. • Comfortable in a fast, multi-country business, and happy to spend time in Cairo, Riyadh and Erbil. • You ship. Small, early, imperfect, then better. NOT FOR YOU IF You want to research models rather than put them to work, you need a big team before you can start, or you think the hard part is the technology. Here the hard part is 1,200 people changing how they work. HOW TO APPLY Apply through LinkedIn with your CV and one page on something you automated that people still use today: what it was, who uses it, and what changed because of it. No cover letter.