Marketing Manager | Leading Indian Food Brand | Dubai, UAE

About this opportunity

A leading Indian food brand with a strong and growing presence across the UAE, the company has become a go-to name in snacking, sweets and ready-to-eat foods. In the UAE, the business operates a multi-channel food model spanning modern trade, quick-service and dine-in restaurants, sweet boutiques, e-commerce and quick-commerce. Its range covers hundreds of SKUs across: Snacking: namkeen, chips, extruded snacks, savoury mixes and on-the-go packs Confectionery & Sweets: mithai, gifting boxes and premium festive assortments Ready-to-Eat & Frozen: heat-and-eat meals, frozen parathas, breads and appetisers Bakery & Beverages: fresh bakery, cookies, drinks and dessert ranges Foodservice & QSR: restaurants, takeaway counters and delivery-first formats Dubai is among the brand’s highest-potential markets. It benefits from a loyal South Asian customer base , rising crossover appeal with Arab, Western and Filipino shoppers, a thriving delivery and quick-commerce ecosystem, and peak-season demand around Diwali, Eid, Ramadan, Raksha Bandhan and the wider gifting calendar. As the brand builds its next chapter in the region, the company is seeking a marketing leader to drive share of shelf, share of plate and share of mind . The Role The company is hiring a strategic, hands-on Marketing Manager to lead brand, trade and consumer marketing in the UAE. The role owns the brand’s voice and the commercial results of every campaign across modern trade, foodservice, e-commerce and quick-commerce. Reporting to senior leadership, the Marketing Manager works closely with sales, operations, category and the regional team. Key Responsibilities Brand & Strategy Build and deliver the annual marketing plan, covering the festive calendar, product launches and always-on activity Grow brand equity and keep the brand relevant to both South Asian and mainstream UAE audiences Run consumer insight and competitor analysis to identify white space in the UAE snacking, sweets and ready-to-eat categories Integrated Campaigns Lead 360° campaigns across digital, social, influencer, OOH, print, radio and in-store Plan and execute high-impact seasonal campaigns for Diwali, Eid, Ramadan, Holi, Navratri, Raksha Bandhan and gifting peaks Launch new products and outlet openings with measurable go-to-market plans Digital, Social & Performance Own social media, content and community strategy across Instagram, Facebook, TikTok, YouTube and LinkedIn Manage paid media (Meta, Google, programmatic) with a focus on ROI, CAC and ROAS Drive e-commerce and delivery-platform marketing (Talabat, Deliveroo, Noon, Amazon.ae, Careem and the brand’s own channels) Oversee CRM, loyalty and email/WhatsApp marketing Trade & Retail Marketing Partner with hypermarkets and supermarkets on in-store branding, promotions, sampling and shelf visibility Develop trade marketing programmes, POSM and joint promotional plans with key accounts Drive footfall to restaurants and sweet boutiques through local-area marketing Team, Agencies & Budget Lead and mentor the marketing team and manage creative, media, PR and digital agencies Own the marketing budget, tracking spend against results Align global brand guidelines with local execution in coordination with head office and regional teams Analytics & Reporting Track campaign performance, sales uplift, brand health and customer sentiment Present clear insights and recommendations to leadership