Head of Creative Lab | Al- Futtaim Automotive

About this opportunity

Overview of the role Al-Futtaim Automotive is building a Creative Lab to shape how its digital experiences look, feel and perform across a diverse portfolio of automotive brands. We are looking for a creative technology leader who can unite product design, generative AI, social-first content and experimentation. You will lead a multidisciplinary team delivering distinctive, accessible and measurable experiences across websites, apps, e-commerce, vehicle configurators, owners’ portals, WhatsApp, social media and employee-facing AI interfaces. It is a hands-on leadership opportunity for someone who understands that great creative work must do more than look good. It must engage, convert, learn and improve. What you will do • Lead the Creative Lab : Build and develop a multidisciplinary team spanning product design, research, creative technology, generative AI, social content and creative analytics. Strengthen in-house capability while managing agency and creator partnerships. • Build a multi-brand design system : Establish reusable components, design tokens and design-to-code standards that support distinctive English and Arabic experiences across web and mobile platforms. • Scale generative AI production : Develop production-grade workflows for copy, imagery, video, voice and personalized creative. Maintain robust controls for human review, OEM approvals, intellectual property, product accuracy, data privacy and brand safety. • Create social-first content : Use trends, social listening, creator partnerships and performance insights to produce culturally relevant content for platforms such as TikTok, Instagram Reels, Snapchat and YouTube Shorts. • Deliver personalized experiences : Turn customer segments and real-time signals into relevant content and interfaces across websites, apps, WhatsApp, email and other digital channels. • Make experimentation the default : Embed A/B and multivariate testing across interfaces, journeys and creative. Use evidence to improve conversion, engagement, usability, organic performance and cost efficiency. • Champion research and accessibility : Establish continuous customer research and ensure priority experiences meet WCAG 2.2 AA, Arabic and right-to-left requirements.