Digital Performance Marketing Manager

About this opportunity

JOB PURPOSE The Digital Performance Marketing Manager is responsible for leading lower-funnel digital marketing initiatives focused on customer acquisition, conversion, and ROI optimization. This role requires strong technical expertise in ad tech, first-party data utilization, and automation tools to deliver measurable business outcomes. The position plays a critical role in driving performance marketing excellence and ensuring alignment with overall paid media strategies. KEY ACCOUNTABILITIES Strategy Development & Execution u2022 Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth. u2022 Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns. u2022 Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives. u2022 Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge. u2022 Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals. Campaign Optimization & Analytics u2022 Optimize campaigns for ROAS, CPA, and conversion rates using advanced analytics and attribution models. u2022 Implement multi-touch attribution and advanced matching tools in collaboration with data teams to improve measurement accuracy. u2022 Leverage first-party data and real-time optimization techniques to maximize campaign performance and ROI. u2022 Conduct in-depth analysis of campaign results to identify insights and apply learnings to future initiatives. u2022 Prepare detailed performance reports with actionable recommendations for continuous improvement. Technology & Automation Management u2022 Manage API integrations to ensure seamless data flow across platforms and maintain operational efficiency. u2022 Lead automation initiatives to improve campaign scalability, reduce manual processes, and enhance performance. u2022 Stay current with emerging ad tech solutions, platform updates, and industry best practices to maintain technical leadership. u2022 Evaluate and implement new tools and technologies that enhance targeting, bidding, and reporting capabilities. u2022 Ensure compliance with data privacy regulations and internal governance standards in all technology implementations. Cross-Functional Collaboration u2022 Work closely with the Media Planning & Strategy Manager to ensure alignment across the full marketing funnel. u2022 Partner with analytics, data science, and technology teams to enhance attribution models and reporting accuracy. u2022 Collaborate with creative teams to ensure ad formats and messaging align with performance objectives. u2022 Coordinate with external vendors and agencies to execute campaigns effectively and achieve desired outcomes. u2022 Foster a culture of collaboration and knowledge sharing across marketing and digital teams. QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS Minimum Qualification u2022 Bacheloru2019s degree in in Marketing, Business Administration, Digital Media, or a related field. Minimum Experience & Knowledge & Skills u2022 8 years of experience in performance marketing, digital advertising, and campaign optimization. u2022 Proven expertise in managing large-scale campaigns across search, display, programmatic, and affiliate channels. u2022 Strong technical knowledge of ad tech, API integrations, and automation tools. u2022 Experience with advanced analytics, attribution models, and first-party data utilization. u2022 Demonstrated ability to deliver measurable ROI and optimize marketing investments.