Lead Nurturing Agent

About this opportunity

Jumeirah International Nurseries Location: Dubai Department: Marketing About the Role We are seeking a dynamic and customer-centric Lead Nurturing Agent to join our growing team at Jumeirah International Nurseries (JINS) . This role is pivotal in driving enrolment conversions by delivering a seamless, warm, and professional admissions experience from initial enquiry through to student admission. If you are passionate about early years education, have a flair for communication, and thrive in a fast-paced, target-driven environment—this role is for you! Key Responsibilities 1. Lead Management – From Enquiry to Admission Initial Enquiry Follow-Up: Send a personalised enquiry response within 24 hours and update CRM status to Open. Phone Communication: Call parents to understand their needs, introduce JINS, and book a nursery tour using CRM tools. Log all call notes. Tour Coordination: Schedule, confirm, and mark tours as completed in CRM. Initiate post-tour communications, including Hooray! and feedback request emails. Post-Tour Engagement: Follow up within 24 hours of the tour and initiate structured follow-up emails at 3 days, 1 week, and 1 month intervals if needed. Tour Adjustments: Manage cases of No-Shows, Cancellations, and Reschedules. Set reminders and maintain accurate CRM updates. 2. Walk-in, Event & Community Lead Handling Walk-in Enquiries: Add leads to CRM, check for duplicates, send welcome email immediately, and assign accordingly. Walk-in with Completed Tour: Log detailed feedback, tour notes, and next steps in CRM for follow-up and nurturing. Event & Community Leads: Post-event lead handling including CRM input, thank-you emails, follow-up calls within 3 days, and setting campaign reminders. 3. Application Support & Admissions Application Follow-up: Contact applicants, assist with completion of online applications, and convert them to admissions. Enrolment Processing: Update CRM to Admitted upon payment and enrolment confirmation. 4. Data Management & CRM Reporting Lead Status Accuracy: Maintain correct lead stages in CRM (e.g., Interested – Ready to Enrol, Closed – No Response). Lead Cleanup: Tag and archive outdated leads using predefined status labels (e.g., Cancelled – Fees Too High). Missed Leads & Failed Emails: Reconnect through calls or WhatsApp and ensure all interactions are recorded in CRM. 5. Communication Channels WhatsApp (Trengo): Use quick replies and templates, respond within 24 hours, and log all chats in CRM. Telephone Calls: Record all conversations with notes and next actions. Encourage tour bookings and relationship building. 6. Re-enrolments & Campaigns Annual Re-Enrolment: Follow up with existing parents, document interactions, and assist in securing re-enrolments. Competitor Research: Conduct termly outreach to gather key data on competitors (NOR, Fees, USPs) to support strategic insights. Ideal Candidate Profile Excellent verbal and written communication skills Strong organisational skills and attention to detail Experience in customer service, sales, or admissions (preferably in education) Familiarity with CRM systems and data entry best practices Warm, empathetic personality with a solutions-focused mindset Target-driven and proactive in follow-ups Why Join JINS Be a part of a leading British nursery group with a strong legacy Professional development and training opportunities Collaborative work environment focused on excellence in early childhood education