Director of Marketing & Digital

About this opportunity

Grow flyadeal's brand, revenue and customer loyalty through marketing, advertising, digital channels, ancillaries, loyalty, PR and corporate communications. Responsibilities Brand: Set strategy and maintain consistent positioning, identity and messaging. Marketing and advertising: Drive awareness and bookings through traditional and digital campaigns, media, social content, partnerships and route launches. App and web: Improve UI/UX and customer experience, conversion and direct sales with technology teams. Ancillaries: Grow revenue per customer through product development, marketing and digital merchandising. Loyalty: Build engagement, retention and repeat bookings through loyalty and CRM programs. PR and corporate communications: Manage reputation, media, internal, external and CSR communications, including disruption and crisis responses. Performance and agencies: Manage budgets and agencies; use customer insights and track brand, marketing, digital, ancillary and loyalty results. Leadership: Align direct reports with commercial objectives. Requirements Bachelor's degree in marketing, digital media analytics or a relevant field. Master's degree is preferred. At least 8 years of relevant industry experience, including 5 years in senior management in similar role. Brand management and positioning. Traditional marketing, advertising, media planning and agency management. Digital marketing, e-commerce, app and web management. Ancillary product management and revenue growth. Loyalty management and CRM. Public relations, corporate communications and reputation management. Customer analytics, budgets and marketing ROI in low-cost aviation