protiviti middle east member firm · Abu Dhabi, AE
Posted:
Job Description – Consultant/Senior Consultant | Tourism & Culture Advisory Experience: 5–8 Years Key Responsibilities 1. Tourism & Destination Strategy Support the development of national, regional, and destination-level tourism strategies aligned with government priorities and economic diversification objectives. Conduct tourism market assessments, destination benchmarking, competitive positioning, demand forecasting, and visitor segmentation. Develop destination positioning strategies, value propositions, tourism product development plans, and destination growth roadmaps. Assess tourism assets, attractions, hospitality infrastructure, cultural offerings, and destination readiness to identify strategic development opportunities and investment priorities. Support tourism product diversification across leisure, cultural, heritage, entertainment, and sustainable tourism. Develop destination performance indicators, implementation roadmaps, and tourism sector monitoring frameworks. 2. Culture & Heritage Advisory Support the formulation of cultural sector strategies, cultural development plans, and strategic initiatives aligned with national and regional cultural priorities. Conduct assessments of cultural ecosystems, including museums, heritage sites, cultural institutions, creative industries, arts, and cultural events. Develop strategies for cultural asset development, heritage activation, cultural programming, audience development, and cultural tourism integration. Support the design of governance, operating model, and institutional effectiveness frameworks for cultural authorities, museums, heritage institutions, and cultural development entities. Conduct benchmarking of international cultural institutions and destinations to identify opportunities for institutional development, financial sustainability, and cultural sector growth. Support the development of cultural investment business cases, partnership frameworks, commercialization opportunities, and implementation roadmaps. 3. Visitor Experience Strategy & Transformation Support the development of visitor experience strategies across tourism destinations, cultural attractions, museums, heritage sites, and hospitality ecosystems. Conduct visitor journey mapping, visitor segmentation, and experience assessments to identify service gaps, visitor pain points, and opportunities for improvement. Develop future-state visitor journeys, service excellence frameworks, and integrated physical and digital visitor experience improvement initiatives. Establish visitor experience performance frameworks covering satisfaction, engagement, accessibility, feedback mechanisms, and continuous improvement. 4. Target Operating Model (TOM) & Organizational Transformation Design and enhance Target Operating Models for tourism authorities, destination management organizations, and tourism development entities. Conduct current-state assessments covering organizational structures, governance arrangements, operational processes, capabilities, and stakeholder interfaces. Develop future-state operating models encompassing organizational design, functional mandates, roles and responsibilities, decision-making authorities, and service delivery models. Support the development of governance frameworks, Delegation of Authority (DoA), RACI matrices, policies and procedures, and performance management frameworks. Identify operational inefficiencies, capability gaps, and opportunities for process optimization and institutional effectiveness. Develop transformation roadmaps, change management initiatives, and implementation plans to support organizational transition. 5. Strategy Implementation & Consulting Delivery Translate strategic recommendations into actionable initiatives, implementation roadmaps, milestones, and measurable outcomes. Support transformation program and PMOs for tourism and destination development initiatives. Conduct primary and secondary research, quantitative and qualitative analysis, and international benchmarking. Prepare consulting deliverables, including strategy reports, operating model frameworks, visitor journey maps, experience improvement plans, business cases, and executive presentations. Support stakeholder engagement activities, executive workshops, steering committee discussions, and client presentations throughout project delivery Independently manage assigned workstreams, ensuring timely delivery of high-quality client outputs. Contribute to business development activities, including proposal preparation, methodology development, and client presentations. Qualifications & Experience Essential Experience 5-8 years of professional experience, preferably in management consulting, tourism advisory, culture and heritage advisory, customer experience transformation, or domain-specific consulting within the UAE or wider GCC tourism, culture, leisure, or entertainment sectors. Prior experience with a Big 4, leading strategy consulting firm, or established management consulting organization is strongly preferred. The ideal candidate shall have demonstrated experience across the following areas: Tourism and Destination Strategy Culture and Heritage Advisory Visitor Experience Strategy and Journey Mapping Target Operating Model (TOM) Design Organizational Transformation and Governance Tourism Sector Development and Strategic Planning Strong understanding of tourism and cultural sector dynamics, destination management frameworks, visitor and audience experience principles, and the role of culture, heritage, and creative industries in place-making and destination development. Experience advising government, semi-government, tourism authorities, destination development entities, cultural institutions, or hospitality and leisure organizations. Ability to conduct market research, strategic assessments, stakeholder interviews, process reviews, and benchmarking exercises. Strong analytical, problem-solving, client engagement, and executive presentation skills. Excellent written and verbal communication skills in English. Preferred Qualifications Bachelor's degree in Business Administration, Economics, Management, Tourism, Hospitality, Engineering, Design, or a related discipline. Master's degree or MBA is advantageous. Arabic language proficiency is an advantage.