SALt · Abu Dhabi, AE
Posted:
DIGITAL MARKETING EXECUTIVE Location: Abu Dhabi, UAE Work Arrangement: Full-time, on-site ABOUT THE ORGANISATION Our client is a diversified holding and platform-building group with a portfolio spanning several strategic industries. The organisation is developing an integrated marketing function to strengthen its corporate brand, support portfolio companies and improve digital growth, visibility and engagement across its businesses. ROLE PURPOSE The Digital Marketing Executive will plan, execute and optimise digital marketing activity across SEO, organic social media and paid media. The role will support AEGI and its portfolio companies by improving search visibility, building relevant social media audiences and delivering paid campaigns that generate awareness, engagement, website traffic and qualified enquiries. This is a hands-on role for a versatile digital marketer who can manage day-to-day execution, coordinate content and creative requirements, monitor performance and turn data into practical recommendations. KEY RESPONSIBILITIES Digital Marketing Planning Support the development of digital marketing plans for AEGI and its portfolio companies. Translate business and campaign objectives into channel plans covering SEO, social media and paid acquisition. Build campaign timelines covering content, creative production, media activation, optimisation and reporting. Identify appropriate audiences, messages, channels, formats and calls to action for each campaign. Coordinate activity across multiple brands, sectors and audience groups. Maintain digital campaign calendars, trackers and implementation plans. Monitor delivery against agreed timelines, budgets and performance objectives. SEO and Website Optimisation Conduct keyword, search-intent, competitor and content-opportunity research. Support technical, on-page and content SEO audits across corporate and portfolio websites. Optimise page titles, meta descriptions, headings, internal links, image attributes and website copy. Identify issues affecting crawlability, indexation, mobile usability, page speed and search visibility. Work with content, design, product and technology teams to implement SEO recommendations. Support website launches, landing pages and content updates with SEO requirements and quality assurance. Monitor organic rankings, traffic, click-through rates, engagement and conversions. Use Google Search Console, GA4 and SEO tools to identify issues and opportunities. Prepare SEO briefs and recommendations for new and existing website content. Organic Social Media Plan and manage organic social media activity across relevant corporate and portfolio channels. Develop monthly social media calendars aligned with campaigns, events, announcements and business priorities. Write or coordinate captions, posts, briefs and calls to action for different platforms and audiences. Work with designers, videographers and content producers to develop platform-appropriate creative assets. Schedule and publish approved content accurately and on time. Monitor comments, messages, mentions and audience feedback, escalating sensitive issues when required. Track reach, impressions, engagement, follower growth, clicks and other agreed metrics. Review content performance and recommend improvements to topics, formats, timing and channel selection. Maintain an appropriate and consistent brand voice across social channels. Paid Media and Campaign Execution Plan, launch and optimise paid campaigns across Google Ads, Meta, LinkedIn and other approved platforms. Support campaigns covering brand awareness, traffic, engagement, lead generation and conversion. Conduct audience research and build relevant targeting, remarketing and exclusion segments. Set up campaign structures, objectives, budgets, bidding strategies, placements and tracking requirements. Coordinate ad copy, creative assets, landing pages and campaign approvals. Monitor budgets, delivery, frequency and performance throughout each campaign. Optimise targeting, bids, placements, keywords, messaging and creative based on performance data. Support A/B testing across advertisements, audiences, landing pages and calls to action. Maintain accurate campaign naming conventions, UTM parameters and tracking documentation. Work with agencies or platform partners where external support is required. Content and Creative Coordination Develop clear briefs for social posts, advertisements, landing pages, website content and campaign assets. Coordinate with internal designers, copywriters, videographers and external creative partners. Ensure creative assets meet platform specifications, campaign objectives and brand standards. Adapt campaign messages for different platforms, audience groups and stages of the customer journey. Review content and creative materials for accuracy, clarity and digital suitability. Maintain organised libraries of approved copy, creative assets and campaign materials. Identify opportunities to repurpose successful content across organic, paid and website channels. Analytics and Reporting Track digital performance across SEO, social media, website activity and paid campaigns. Monitor metrics such as organic traffic, rankings, reach, engagement, click-through rate, cost per click, cost per lead and conversion rate. Build and maintain recurring dashboards and campaign reports. Use GA4, Google Search Console, advertising platforms and reporting tools to identify trends and opportunities. Compare performance against objectives, historical results and agreed benchmarks. Translate data into clear insights and prioritised recommendations. Present campaign results and next steps to marketing and portfolio stakeholders. Ensure website, campaign and conversion tracking is implemented accurately. Budget and Supplier Coordination Monitor paid-media budgets and ensure campaigns remain within approved allocations. Track planned versus actual spend and flag risks or underdelivery early. Support purchase requests, invoices and reconciliation for media and digital suppliers. Coordinate with agencies, freelancers and platform representatives when required. Maintain visibility over external deliverables, timelines and performance. Ensure the organisation retains access to advertising accounts, data and campaign assets. Digital Governance and Collaboration Maintain digital marketing checklists, platform access records, reporting definitions and campaign documentation. Follow brand, privacy, consent and advertising requirements across all digital activity. Work closely with Brand, Content, Creative, Digital Product, Technology and portfolio-company teams. Support consistent digital standards across AEGI and its portfolio businesses. Keep informed of relevant platform updates, search developments and digital marketing trends. Identify opportunities to improve workflows, campaign quality and reporting consistency. QUALIFICATIONS Bachelor's degree in Marketing, Business, Communications, Digital Media or a related discipline. Fluent English is required. Arabic is desirable. EXPERIENCE Three to five years of hands-on digital marketing experience across SEO, social media and paid media. Demonstrated experience planning, launching and optimising digital campaigns. Practical experience managing organic social media calendars and content. Hands-on experience with technical and on-page SEO fundamentals. Experience using analytics and campaign data to improve performance. Experience coordinating with designers, copywriters, developers and other creative or technical teams. Multi-brand, agency, holding-group or multi-market experience is preferred. Experience across both B2B and B2C audiences would be advantageous. TECHNICAL SKILLS Google Ads Meta Ads Manager LinkedIn Campaign Manager Google Analytics 4 Google Search Console Google Tag Manager Looker Studio or Power BI Semrush, Ahrefs or equivalent SEO platforms Keyword and competitor research On-page and technical SEO fundamentals Organic social media management Social media scheduling and publishing tools Campaign tracking and UTM parameters Audience targeting and remarketing A/B testing and campaign optimisation Website and landing-page optimisation CMS platforms such as WordPress Microsoft Excel or Google Sheets Basic Canva or similar content tools IDEAL CANDIDATE A versatile and commercially minded digital marketer who is equally comfortable reviewing website SEO, planning social media content and optimising a paid campaign. The ideal candidate will be hands-on, organised and confident working across multiple brands and industries. They will understand how SEO, social media, content, paid acquisition and website performance work together and will be able to translate business objectives into coordinated digital activity. The successful candidate will combine creative awareness with analytical thinking, communicate clearly with internal stakeholders and take ownership of campaigns from planning through execution, optimisation and reporting. The responsibilities and scope of this position may evolve in line with the organisation's priorities and business requirements.