PERFORMANCE EXPECTATIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meeting past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete renewals daily.
Freqently Asked Questions
Thriving as a Membership Director in Williamsburg demands strong interpersonal communication, strategic prospecting skills, and the ability to inspire a sales team. Leadership includes managing member relations proactively and guiding staff to align with American Family Fitness's community-focused culture.
Daily tasks often involve conducting membership tours tailored to prospects, following up on leads swiftly, and maintaining contact with current members to boost retention. Coordinating with management to enhance club operations is also an integral part of the routine.
Employers prioritize candidates with proven sales ability, experience in customer service leadership, and knowledge of fitness industry standards. Familiarity with local market dynamics and a track record of meeting membership goals are highly valued in Williamsburg.
American Family Fitness emphasizes a holistic approach, blending customer service with team leadership and community engagement. The role involves a balanced mix of sales, operations oversight, and active participation in club promotions unique to this brand’s culture.
Yes, the focus lies on personalized tours, rapid follow-ups within 24 hours, and leveraging referrals consistently. American Family Fitness encourages proactive outreach like ‘selling by wandering around’ to foster authentic member connections.
Based on local market data, a Membership Director in Williamsburg typically earns between $45,000 and $60,000 annually, with potential bonuses linked to membership sales and retention goals, reflecting the role’s performance-driven nature.
Williamsburg's growing fitness and leisure sector creates steady demand for leadership roles focusing on membership growth. Competition among local employers for skilled directors often leads to attractive hiring incentives.
While Williamsburg offers manageable traffic, peak hours can extend commute times. Candidates should consider proximity to club locations and flexible scheduling options to balance work hours with local traffic patterns.
Competition exists but is moderate, with several fitness centers and recreational companies recruiting. Networking within local staffing agencies and understanding community preferences can significantly improve hiring prospects.
Yes, Membership Williamsburg roles require stronger leadership, operational oversight, and a strategic approach to membership growth, distinguishing them from entry-level or purely sales-focused fitness positions.
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