PERFORMANCE EXPECTIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit weekly.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meetins past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete _____ renewals daily.
Freqently Asked Questions
Expertise in client engagement, lead generation, and membership retention sets a Membership Chester professional apart. This role demands proactive communication skills, a deep understanding of local market trends in Prince George, VA, and the ability to personalize fitness memberships effectively.
Advancement often leads to senior management in fitness operations, regional sales leadership, or broader roles in wellness program development. Experience in Chester’s competitive environment fosters skills in team leadership, sales strategy, and customer relationship management, all valuable for upward mobility.
Daily activities blend client consultations, follow-up communications, and strategic prospecting. Balancing administrative duties such as sales reporting with active member engagement ensures targets are met while maintaining high customer satisfaction within the Chester fitness community.
American Family Fitness prioritizes community-centered service and holistic wellness, requiring the Membership Director to integrate customer care with operational leadership. This company's culture emphasizes collaboration, making the role more dynamic compared to typical membership sales jobs.
Navigating a diverse member base and maintaining high referral rates are key challenges. Additionally, adapting to local competition and seasonal fluctuations in gym attendance requires innovative sales tactics and continuous team motivation.
Salaries for Membership Directors in Chester, VA, typically range from $45,000 to $60,000 annually, slightly below national urban averages but balanced by cost of living advantages. Performance bonuses and commission structures often supplement base pay in this region.
While formal fitness certifications enhance credibility, local employers value sales experience and customer service skills highly. Certifications like NASM or ACE can bolster a resume, but practical knowledge of regional fitness trends is equally critical.
Yes, traffic patterns and limited public transit in Prince George can influence job accessibility. Candidates close to Chester or willing to travel tend to have more openings, as many clubs seek full-time Membership Directors with dependable schedules.
The company expects a Membership Director to exceed monthly sales goals, maintain high member retention, and lead staff effectively during management absences. Strong interpersonal skills and teamwork are essential to uphold American Family Fitness’s service standards.
Emphasizing personalized interactions, the Membership Director focuses on tailored tours, follow-ups, and proactive communication. This approach requires balancing sales metrics with genuine relationship-building to foster long-term loyalty.
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