AmFamFit - Virginia Center Commons
Job 159768 - Personal Trainer
Glen Allen, VA
Job Details
Job Description
Objectives: To perform according to the company’s Mission, Vision, Pillars of Success, Code of Ethics and Service Standards and continually provide optimal performance for; personal training revenue, ancillary services, net member growth and retention. To develop, manage and grow relationships with the existing member base by encouraging participation in all areas of the club. To increase member usage, longevity and club profitability.
Reports to: Fitness Director/Assistant Fitness Director
Criteria:
- Exercise Science related degree preferred and an accredited personal training certification
- Effective listening and strong communication skills with a high level of empathy
- Customer-centric mentality
- At least one year of customer service/retention/sales experience
- Must possess resilient, positive demeanor through a variety of customer and team interactions
- Must be detail oriented and able to multi-task
Responsibilities Include and But Not limited To:
· Get and keep members, specifically steady monthly and/or growing retention and regular gains in revenue and personal training sessions performed.
- Provide the highest quality of customer service to all members by greeting them with a welcoming, friendly, energetic and positive attitude at all times. Use the member’s name as often as possible.
- Know and adhere to policies as outlined in the training and policy Manuals. Know club emergency response protocol and be prepared to act. Exercise sound judgment with safety as a priority.
- Attend mandatory meetings.
- Arrive & clock in 10 minutes early in proper uniform.
- Perform personal training consultations as outlined in the personal training manual in a proper and safe manner.
- Contact members who did not purchase personal training after a consultation to evaluate their experience and direct them to the next step as determined. I.e. AmFamU, fitness orientation, aquatic orientation, Group Fitness, personal training.
- Must be visible on the floor and interacting with members during a.m. and p.m. prime time hours as designated by management.
- Communicate effectively with other department heads, managers, sales and corporate staff as needed.
- Read and acknowledge communications delivered from management.
· Maintain minimum of 10 billable sessions per week.
· Recruit new clients.
· Maintain accurate records for client files, payroll, and computer software reporting.
· Other duties as reasonably assigned.
Freqently Asked Questions
In Glen Allen, VA, accredited certifications like NASM, ACE, or ACSM are highly regarded for Personal Trainers. These credentials not only enhance trust with clients but also align with local fitness industry standards, increasing opportunities at clubs like American Family Fitness.
Glen Allen has a growing fitness community, making Personal Trainer roles moderately competitive. With several gyms offering personal training, standing out through strong customer service and specialized certifications is crucial to securing steady clients.
Beyond exercise science knowledge, demonstrating empathy, communication finesse, and the ability to motivate clients consistently are key. These interpersonal skills foster member retention and revenue growth, vital for maintaining success in dynamic gym environments.
American Family Fitness emphasizes member engagement, requiring trainers to be proactive on the gym floor during peak hours. Trainers also handle consultations, client follow-ups, and coordinate with management, blending fitness expertise with strong sales and communication duties.
Personal Trainers in Glen Allen typically earn between $35,000 and $50,000 annually, depending on experience and certifications. American Family Fitness offers competitive pay aligned with regional standards, plus potential bonuses tied to session retention and client recruitment.
American Family Fitness focuses heavily on member retention and ancillary service sales, requiring Personal Trainers to balance fitness coaching with customer relationship management. This contrasts with some gyms where trainers may primarily focus on training sessions without sales targets.
Personal Trainers often advance by gaining specialized certifications or moving into roles like Fitness Director or Wellness Coordinator. In Glen Allen’s fitness sector, expanding client base and mastering sales aspects can open doors to management positions.
American Family Fitness offers personalized attention with trainers who actively engage members during peak times, combined with a strong support system from fitness directors. This local gym prioritizes customer service alongside fitness outcomes, which attracts repeat clients.
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