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Membership Director Glen Allen Glen Allen, VA
American Family Fitness
Location : Ashland, VA, 23005
Job Type : Full Time
Date Posted : 2 December 2025
PERFORMANCE EXPECTIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit weekly.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meetins past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
Freqently Asked Questions
The Membership Director position around Ashland, VA faces moderate competition due to proximity to Glen Allen’s growing fitness market. Candidates benefit from emphasizing local community connections and sales expertise to stand out amid several gyms and wellness centers hiring in nearby Glen Allen.
In the Glen Allen area, certifications related to sales, customer service, or fitness management can enhance a candidate’s appeal. While not always mandatory, credentials like Certified Club Manager (CCM) or sales training certificates align well with industry expectations and boost hiring prospects.
Top Membership Directors in Glen Allen excel in personalized member engagement, lead generation, and retention strategies. They combine proactive sales tactics with strong communication skills to connect fitness offerings to individual needs, driving membership growth in a competitive market.
Career paths from Membership Director in Glen Allen often lead to broader club management or regional leadership roles. Demonstrating leadership, sales success, and operational knowledge opens doors to managing multiple facilities or progressing into executive positions within the fitness sector.
At American Family Fitness, a Membership Director juggles member tours, follow-ups, lead prospecting, and retention calls. They also handle membership paperwork, participate in sales meetings, and contribute to promotional planning, ensuring smooth club operations and member satisfaction.
American Family Fitness fosters success through continuous training, regular sales meetings, and collaboration within the management team. Membership Directors receive access to proven sales materials and lead generation tools that align with club goals, enhancing their ability to surpass monthly quotas.
Membership Directors in Glen Allen typically earn between $45,000 and $60,000 annually, depending on experience and performance. Compensation often includes bonuses tied to membership sales, reflecting the role’s sales-driven nature within the local fitness industry.
With numerous fitness centers competing locally, proactive outreach through calls, referrals, and face-to-face interactions helps build a steady pipeline of potential members. This approach is crucial for maintaining membership growth and retention in Glen Allen’s dynamic market.
Job seekers often search terms like 'jobs hiring Glen Allen VA', 'director of membership', and 'membership director vacancies' on platforms like Indeed and local job boards. Including location-specific keywords alongside the role title increases visibility for candidates targeting this area.
American Family Fitness emphasizes a team-oriented culture with high customer service standards and operational oversight responsibilities. Directors may need to balance hands-on sales with leadership duties, managing staff and member concerns while driving club profitability in a competitive environment.
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