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Fitness Director
American Family Fitness
Location : Richmond, VA, 23219
Job Type : Full Time
Salary : $21,000.00 - $32,000.00
Date Posted : 1 December 2025
Fitness Director
Objective: To supervise, train, and evaluate all personal trainers and finess counselors and implement guidelines for establishing a safe and effective fitness program within the club.
Reports to: General Manager
Game Plan:
1. Recruit and train all personal trainers and fitness staff.
2. Effectively schedule all trainers and fitness staff to provide the highest quality service for the club.
3. BUdget and track personal training revenues.
4. Integrate fitness programming and group exercise programs.
5. Implement and coordinate all in-house fitness programs for member retention.
6. Schedule and conduct fitness assessments.
7. Track and update staff certifications.
8. Provide effective feedback to fitness staff on a regular basis.
9. Provide continuing education opportunities for fitness staff.
10. Contribute material to the newsletter pertaining to their club.
11. Organize and conduct monthly fitness staff meetings.
12. Maintain established parameters for safety and cleanliness on the fitness floor.
13. Develop personal growth by attending seminars and conventions, expanding certifications, and= through self-education.
14. Maintain a regular pool-testing schedule.
15. Monitor and process all fitness staff payroll.
16. Communicate effectively with other department heads, managers, sales, and corporate staff.
17. Support and promote all club events and activities.
18. Perform daily walk-through of club and report any maintenance issues to appropriate person.
19. Monitor and maintain maintenance log, inputting new maintenance issues daily.
20. Set individual personal training goals and hold weekly training sessions.
21. Meet monthly personal training goals provided by upper management.
Freqently Asked Questions
In Richmond, VA, certifications like ACSM, NASM, and CPR/AED are highly regarded for Fitness Directors. Employers value credentials that demonstrate expertise in fitness management and safety protocols, helping directors lead effective training programs and maintain club standards.
Fitness Director roles in Richmond face moderate competition due to a growing wellness industry. Candidates with leadership experience and proven skills in staff management and program development tend to stand out in this market, especially within established clubs.
Advancing to a Fitness Director role typically requires substantial experience in personal training combined with leadership abilities. Knowledge of budgeting, staff scheduling, and program integration distinguishes candidates ready to manage entire fitness operations effectively.
A Fitness Director's days often include coordinating fitness programs, monitoring revenue goals, conducting staff meetings, and maintaining safety standards. Balancing administrative duties with hands-on leadership ensures smooth club operations and member satisfaction.
Fitness Directors in Richmond typically earn between $55,000 and $75,000 annually, depending on experience and club size. This reflects local market demands and incorporates managerial responsibilities like budget tracking and staff supervision.
American Family Fitness emphasizes comprehensive staff development and community engagement, providing Fitness Directors with resources for continuing education and member retention initiatives that may surpass offerings at smaller gyms.
Directors here juggle diverse tasks like pool maintenance oversight and cross-departmental communication, requiring adaptability. The role demands balancing operational details with strategic growth, reflecting the company’s holistic health approach.
Yes, Fitness Directors often transition into regional management or corporate wellness leadership, leveraging their expertise in staff coordination and program management to influence larger operational scales.
This role offers a blend of motivational coaching and strategic planning, ideal for fitness enthusiasts eager to shape staff performance and member experiences within dynamic club environments.
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