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Membership Director Chester
American Family Fitness
Location : Hopewell, VA, 23860
Job Type : Full Time
Date Posted : 2 December 2025
PERFORMANCE EXPECTIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit weekly.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meetins past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete _____ renewals daily.
Freqently Asked Questions
A Membership Director in Chester must skillfully juggle acquiring new prospects through proactive outreach while maintaining strong relationships with current members. This dual focus ensures steady membership growth and minimizes churn, critical for sustaining revenue in a competitive Chester, VA fitness market.
Understanding Chester's demographics and lifestyle trends allows a Membership professional to tailor tours and membership options effectively. Insight into local preferences enhances engagement strategies, making outreach and retention efforts more resonant with Chester’s fitness clientele.
Key traits include motivational skills, conflict resolution, and inspiring team collaboration. Since the role involves overseeing club operations and staff, effective leadership fuels both member satisfaction and smooth daily management within the American Family Fitness culture.
American Family Fitness often provides performance-based bonuses and professional development opportunities tailored to Membership Directors. These perks reflect their commitment to rewarding sales success and leadership excellence within the Hopewell fitness community.
Yes, monthly sales and renewal goals are established based on club-wide objectives divided among the sales team. Membership Directors must consistently exceed these benchmarks to support club profitability and maintain their roles.
While Chester has a growing fitness market with steady opportunities, larger cities like Richmond often feature more competitive openings and higher volume. Chester’s roles may offer closer community ties and less saturated candidate pools.
Most rely on personal vehicles due to limited public transit in Hopewell. Proximity to major routes like I-295 facilitates manageable daily commutes, but traffic patterns during peak hours can affect punctuality for membership tours and appointments.
Membership Directors in Chester typically earn between $45,000 and $60,000 annually, influenced by experience and performance bonuses. This aligns with fitness management salaries in similar mid-sized Virginia communities.
This role uniquely blends proactive sales calls, personalized membership tours, and hands-on team leadership. Its emphasis on performance metrics, member interaction, and club operations oversight sets it apart within Chester’s fitness industry.
Membership Directors actively collaborate on planning and executing promotions, leveraging their member insights to boost campaign effectiveness. Their input helps align marketing efforts with local interests and drives member engagement in Chester.
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