Jobloria
Membership Director
American Family Fitness
Location : Mechanicsville, VA, 23111
Job Type : Full Time
Date Posted : 27 November 2025
PERFORMANCE EXPECTATIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meeting past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete renewals daily.
Freqently Asked Questions
Mechanicsville's fitness and wellness sector is growing, making Membership Director positions moderately competitive. Candidates with strong leadership and customer engagement skills typically stand out. Local demand favors those familiar with regional member preferences and community engagement strategies.
Certifications like Certified Club Manager (CCM) or credentials in membership management enhance credibility in Virginia’s fitness centers. Additionally, familiarity with CRM platforms such as Salesforce can be a plus, reflecting the tech-savvy trend in managing members efficiently.
Strategic leadership, proficiency in membership growth tactics, and a knack for coordinating member services are essential. Expertise in managing teams and leveraging data-driven insights to boost retention and engagement is highly valued in membership management roles.
Progression often involves expanding responsibilities from managing member acquisition to overseeing large-scale account management and team leadership. Seasoned Membership Directors may transition into broader director roles, such as Director of Member Services or Group Account Director positions.
The typical salary range for a Membership Director in Mechanicsville hovers between $60,000 and $85,000 annually. Factors influencing pay include experience, company size, and specific skills like Salesforce proficiency or managing large membership portfolios.
American Family Fitness offers Membership Directors a dynamic environment emphasizing member engagement and community wellness. The role involves collaborating across departments to innovate membership services, with opportunities to influence regional health initiatives and growth strategies.
This role blends traditional membership management with a focus on belonging and inclusive community-building. Emphasis on integrating digital tools like Salesforce and tailoring member experiences to local demographics sets it apart from standard director positions.
Local trends show rising interest in personalized fitness experiences and community events, requiring Membership Directors to prioritize targeted outreach and member engagement programs. Adapting to these preferences helps maintain high retention and competitive advantage.
Challenges include balancing diverse member expectations, managing seasonal fluctuations, and integrating technology platforms for seamless service. Understanding local demographics and optimizing outreach efforts are key to overcoming these hurdles effectively.
They act as liaison points, aligning membership goals with sales strategies and administrative operations. Effective collaboration ensures smooth onboarding of new members, accurate account management, and cohesive communication across departments for enhanced member satisfaction.
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