Jobloria
Assistant Front Desk Manager
American Family Fitness
Location : Richmond, VA, 23219
Job Type : Full Time
Date Posted : 2 December 2025
Assistant Front Desk Manager
Objectives: To supervise and/or perform the administration of all receptionist duties. To ensure exceptional customer service by hiring, training, and maintaining a proactive, efficient, professional, and jovial front desk staff, scheduling appropriate coverage for the club at all times. To communicate all promotions, activities, and developments in all departments within the club to the members.
Reports to: Front Desk Manager, Assistant General Manager and General Manager
Performs all expectations/maintains all responsibilities of the Front Desk Attendant in addition to the following:
Game Plan:
1. Organize "zones" for specific tasks and appoint a receptionist/attendant to each zone to maintain the efficiency of the front desk.
2. Schedule staff to provide appropriate coverage and submit to the Front Desk Manager by the 24th of each month. 3. Reconcile end of the month paperwork and submit to the coprorate office.
4. Complete daysheets and daily club and cafe deposits.
5. Respond in a timely manner and satisfactory way to members' concerns or comments from the suggestion box which relate to the front desk.
6. Attend department head meetings and inform staff of developments and upcoming events within the club.
7. Ensure that the front desk staff is meeting the expectations of the club manager.
8. Hold regularly scheduled department meetings for ongoing training and sharing of information.
9. Recruit, hire, and train necessary staff. Accurately complete paperwork for new hires and submit to corporate before placing a new employee on the schedule.
10. Maintain current personnel records on front desk staff and complete Personnel Action forms when appropriate.
11. Schedule an orientation for each new employee with the Assistant GM.
12. Use disciplinary action when necessary and properly document such action. Terminate substandard employees.
13. Develop, implement, and evaluate front desk staff goals on a regular basis.
14. Provide constant feedback on job performance and review each staff member yearly.
15. Communicate effectively with and profide constructive feedback to all department heads and management staff.
16. Use proper chain of command and ensure staff does the same.
17. Set the example of professional behavior and exception customer service for all staff members.
18. Recite mission statement and make sure that each receptionist is constantly working to fulfill the company's mission statement and corporate vision.
Freqently Asked Questions
In Richmond's fitness sector, this position demands a blend of hands-on customer engagement and leadership. You’ll manage reception duties while overseeing staff performance, ensuring smooth scheduling, and fostering a welcoming environment that aligns with American Family Fitness’s commitment to exceptional service.
Strong organizational skills, experience in staff coordination, and a customer-first mindset are key. Familiarity with administrative tasks like deposit reconciliation and personnel documentation also boosts readiness for front desk managerial positions within Richmond’s competitive wellness market.
This role offers a pathway to higher management by developing leadership abilities, mastering operational oversight, and gaining experience in multi-department communication. Demonstrating initiative in staff training and problem-solving can open doors to assistant general manager or club manager opportunities.
Richmond’s fitness and service industries highly value supervisors who can juggle daily member interactions with team leadership. This dual capacity helps clubs maintain high service standards amid growing competition for membership retention in the area.
Given the company’s strong regional presence, candidates with proven management experience and customer service excellence face moderate competition. Demonstrating proactive team leadership and administrative accuracy often gives applicants an edge in Richmond’s fitness job market.
Balancing administrative duties like monthly scheduling and deposit handling with dynamic member interaction requires adaptability. Additionally, coordinating between multiple management levels and maintaining staff morale amid a busy club environment are notable challenges specific to this location and company.
Salaries for this role typically range between $38,000 and $48,000 annually in Richmond, reflecting responsibilities in staff management and administrative oversight. Compensation also factors in the competitive fitness industry standards and cost of living in this region.
Daily focus includes mastering member communication, managing appointment zones efficiently, and supporting scheduling needs. Building competence in staff feedback and training sessions prepares assistants for the managerial responsibilities of organizing club operations.
This position acts as a vital link, facilitating information flow between front desk staff and department heads. By participating in leadership meetings and relaying updates, the assistant manager ensures cohesive operations aligned with corporate goals and member satisfaction.
Exceptional communication, conflict resolution, and scheduling acumen top the list. Supervisors must also adeptly handle personnel documentation and disciplinary actions, maintaining a motivated and professional team within Richmond’s dynamic fitness clubs.
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