Ralph Lauren
Career Opportunity
Assistant Store Manager
Ref #:
Department:
City:
State/Province:
Location:
Workspace Description
Shift:
Pay Range Max
Pay Range Min
Company Description
Position Overview
Essential Duties & Responsibilities
- Responsible for sales and profit performance in assigned store or department.
- Ensure that sales and margin goals are met. Work with General Manager/Department Manager to develop operating budgets and monitor performance.
- Establish individual sales goals for associates and supervise sales staff to maximize sales and profit performance.
- Maintains a welcoming environment that generates customer traffic and builds loyalty by exceeding customer’s expectations.
- Coach and mentor staff to implement initiatives that support exceptional customer service standards. Uphold company policies and the Ralph Lauren Formal Counseling process.
- Provide continual feedback to the buying and allocation teams to identify items and merchandise classifications of high sales and profit potential.
- Responsible for the execution of visual presentation initiatives that support merchandise presentation and maintenance of an in-store environment, consistent with Ralph Lauren’s desired image and character.
- Responsible for the establishment and implementation of both new and existing loss prevention procedures to support shrink reduction and all asset protection procedures.
- Responsible for the recruitment, supervision, and development of staff. Ensure open roles are filled timely. Create programs to motivate personnel to build unit sales and volume of transactions.
- Work with the Senior Management to direct the execution of Ralph Lauren’s promotional strategies and programs, assuring that they support sales, marketing and profit objectives at point of sales and in the external market place.
Experience, Skills & Knowledge
- Enthusiasm and ability to build and maintain an environment which projects Ralph Lauren’s desired elevated image and character.
- Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills.
- Strong verbal and written communication skills.
- Strong interpersonal skills.
- Analytical skills, business acumen, financial acumen
- Relevant work experience preferred
- Computer skills preferred: Word, Excel, PowerPoint, and Outlook
- Ability to maneuver around the sales floor, stock/dressing room, cashwrap and office; work around/with chemicals, lift up to 30 lbs. and climb moderately utilizing a ladder as trained under RL Health & Safety guidelines
- Ability to operate the register, stand, move and walk for multiple hours
Freqently Asked Questions
Naples offers a unique retail environment where customer relationships often have a more personal touch compared to bigger metropolitan areas. Assistant Store Managers here focus more on community engagement and local market trends, which can influence sales strategies and staff motivation differently than in high-traffic urban locations.
Naples' retail sector sees seasonal fluctuations due to tourism peaks, impacting hiring demand. Assistant Store Manager positions tend to increase during tourist seasons to handle elevated customer volume, with employers valuing flexibility and experience managing diverse customer profiles in this region.
Strong leadership paired with sharp sales acumen and the ability to mentor staff towards meeting targets are essential. Adaptability to inventory management and loss prevention also plays a significant role, alongside proficiency in handling POS systems and fostering a positive shopping environment.
Many progress to Store Manager roles or regional supervisory positions by demonstrating consistent sales growth, team leadership, and operational excellence. Gaining skills in budgeting, staff development, and visual merchandising further opens doors to higher retail management levels.
Daily tasks include coaching sales associates to meet individual and store sales goals, ensuring visual displays align with brand standards, and maintaining loss prevention protocols. The role demands balancing customer service with operational duties like inventory oversight and staff scheduling.
At Ralph Lauren, Assistant Store Managers uphold a luxury brand image, emphasizing elevated customer service and precise visual merchandising. They collaborate closely with buying teams for product feedback and lead initiatives that align with the corporation's premium market positioning.
This role combines traditional management tasks with a strong focus on brand character and customer loyalty in a luxury setting. The position involves mentoring staff to exceed service standards and executing tailored promotional strategies that reflect Ralph Lauren's upscale identity.
Assistant Store Managers in Naples generally earn between $48,000 and $60,000 annually, reflecting local cost of living and retail market standards. Compensation may vary based on experience, performance bonuses, and the prestige of the employing company.
While not always mandatory, certifications in retail management, customer service excellence, and loss prevention can enhance candidacy. Local programs focusing on leadership and team development are highly valued by employers in the Naples retail sector.
Operational expertise is vital, as it includes managing budgets, monitoring sales performance, and implementing company policies effectively. At Ralph Lauren, this knowledge ensures that both sales and visual presentation standards meet the brand’s elevated expectations.
Find The Related Jobs
Circle K
Assistant Store Manager
Niceville, FL
Circle K
Assistant Store Manager
Destin, FL
Circle K
Assistant Store Manager
Valparaiso, FL
Circle K
Assistant Store Manager
Mary Esther, FL
Circle K
Assistant Store Manager
Fort Walton Beach, FL
Circle K
Assistant Store Manager
Shalimar, FL