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Fitness Director
American Family Fitness
Location : Midlothian, VA, 23113
Job Type : Full Time
Date Posted : 1 December 2025
Fitness Director
Objective: To supervise, train, and evaluate all personal trainers and finess counselors and implement guidelines for establishing a safe and effective fitness program within the club.
Reports to: General Manager
Game Plan:
1. Recruit and train all personal trainers and fitness staff.
2. Effectively schedule all trainers and fitness staff to provide the highest quality service for the club.
3. BUdget and track personal training revenues.
4. Integrate fitness programming and group exercise programs.
5. Implement and coordinate all in-house fitness programs for member retention.
6. Schedule and conduct fitness assessments.
7. Track and update staff certifications.
8. Provide effective feedback to fitness staff on a regular basis.
9. Provide continuing education opportunities for fitness staff.
10. Contribute material to the newsletter pertaining to their club.
11. Organize and conduct monthly fitness staff meetings.
12. Maintain established parameters for safety and cleanliness on the fitness floor.
13. Develop personal growth by attending seminars and conventions, expanding certifications, and= through self-education.
14. Maintain a regular pool-testing schedule.
15. Monitor and process all fitness staff payroll.
16. Communicate effectively with other department heads, managers, sales, and corporate staff.
17. Support and promote all club events and activities.
18. Perform daily walk-through of club and report any maintenance issues to appropriate person.
19. Monitor and maintain maintenance log, inputting new maintenance issues daily.
20. Set individual personal training goals and hold weekly training sessions.
21. Meet monthly personal training goals provided by upper management.
Freqently Asked Questions
Midlothian's fitness industry is growing steadily, with increasing demand for skilled Fitness Directors. Certifications like NASM, ACE, or ACSM are highly regarded locally, enhancing your prospects. Employers value professionals who combine managerial skills with current fitness expertise to lead effective wellness programs.
Fitness Directors in Midlothian often juggle tight-knit community dynamics and resource constraints, unlike bigger cities. Balancing personalized member engagement with operational efficiency requires adaptability. Understanding local member preferences and maintaining staff motivation amid a smaller talent pool are key hurdles to overcome.
A Fitness Director excels not only in fitness knowledge but also in leadership, budgeting, and program integration. Unlike general fitness managers, they orchestrate comprehensive staff training, revenue tracking, and cross-department communication, ensuring cohesive club operations and superior member retention.
Transitioning from fitness coordinator to Fitness Director involves shifting from hands-on training to strategic oversight. Career growth includes mastering staff supervision, financial management, and program development, opening pathways into higher executive roles within the fitness and wellness industry.
Beyond training, Fitness Directors handle staff scheduling, certification tracking, budget analysis, and safety compliance. They also lead team meetings, manage payroll, and coordinate club-wide events, requiring a blend of operational savvy and fitness expertise to maintain a thriving facility.
American Family Fitness emphasizes community-driven initiatives, expecting Fitness Directors to spearhead member retention through innovative programs and local event collaborations. The role demands proactive communication with multiple departments to foster a welcoming, health-focused environment.
The company values Fitness Directors who demonstrate motivational leadership, continuous learning, and effective team feedback. Candidates must balance operational responsibilities with enthusiasm for member engagement, reflecting American Family Fitness's commitment to supportive and dynamic club experiences.
Fitness Directors in Midlothian typically earn between $55,000 and $70,000 annually, reflecting the region's moderate cost of living. This salary aligns with similar suburban markets, balancing managerial duties and fitness expertise, with potential bonuses tied to personal training revenue goals.
Seamlessly combining fitness programming with group exercise boosts member satisfaction and retention. A Fitness Director skilled in these areas can create diverse, engaging schedules that maximize trainer utilization and foster a vibrant club atmosphere, directly influencing overall business success.
By analyzing Midlothian's demographic preferences and wellness trends, a Fitness Director can tailor services such as family-friendly classes or senior fitness programs. Staying attuned to community needs and seasonal demands allows targeted marketing and programming to increase membership and engagement.
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