Jobloria
Fitness Director
American Family Fitness
Location : Henrico, VA, 23231
Job Type : Full Time
Date Posted : 2 December 2025
Fitness Director
Objective: To supervise, train, and evaluate all personal trainers and finess counselors and implement guidelines for establishing a safe and effective fitness program within the club.
Reports to: General Manager
Game Plan:
1. Recruit and train all personal trainers and fitness staff.
2. Effectively schedule all trainers and fitness staff to provide the highest quality service for the club.
3. BUdget and track personal training revenues.
4. Integrate fitness programming and group exercise programs.
5. Implement and coordinate all in-house fitness programs for member retention.
6. Schedule and conduct fitness assessments.
7. Track and update staff certifications.
8. Provide effective feedback to fitness staff on a regular basis.
9. Provide continuing education opportunities for fitness staff.
10. Contribute material to the newsletter pertaining to their club.
11. Organize and conduct monthly fitness staff meetings.
12. Maintain established parameters for safety and cleanliness on the fitness floor.
13. Develop personal growth by attending seminars and conventions, expanding certifications, and= through self-education.
14. Maintain a regular pool-testing schedule.
15. Monitor and process all fitness staff payroll.
16. Communicate effectively with other department heads, managers, sales, and corporate staff.
17. Support and promote all club events and activities.
18. Perform daily walk-through of club and report any maintenance issues to appropriate person.
19. Monitor and maintain maintenance log, inputting new maintenance issues daily.
20. Set individual personal training goals and hold weekly training sessions.
21. Meet monthly personal training goals provided by upper management.
Freqently Asked Questions
In Henrico's competitive fitness market, a Fitness Director shapes member retention by tailoring in-house fitness programs, managing skilled trainers, and integrating group exercise offerings that resonate with local preferences. This leadership boosts club loyalty and aligns training goals with regional wellness trends.
Employers near Henrico typically value certifications such as ACSM, NASM, or NSCA for fitness directors. These credentials ensure candidates possess up-to-date knowledge on safety, training methodologies, and wellness management important for supervising personal trainers and developing effective fitness programs.
Fitness Directors often advance into senior management roles like Regional Fitness Manager or Wellness Director, leveraging skills in team leadership and operational oversight. Continuous education and expanding certifications enhance opportunities for strategic roles within larger health and wellness organizations.
Strong organizational skills, financial acumen for budgeting personal training revenues, and effective communication with various departments set apart top Fitness Directors. Leadership in staff development and maintaining safety standards are equally crucial for thriving in this multifaceted role.
At American Family Fitness, Fitness Directors engage deeply with monthly staff meetings and contribute to club newsletters, promoting a collaborative culture. The role emphasizes hands-on management like pool testing and maintenance reporting, reflecting the company’s commitment to holistic facility oversight.
Balancing diverse fitness programs while aligning with American Family Fitness’s brand standards requires adaptive leadership. Coordinating payroll, scheduling, and maintaining safety protocols concurrently ensures smooth daily operations, demanding both strategic and detail-oriented skills in this location.
Fitness Directors in Henrico typically earn between $55,000 and $75,000 annually, depending on experience and certifications. This range reflects local market demand and the managerial responsibilities involved in overseeing fitness staff and programming within established clubs.
Yes, building relationships with local wellness providers and community organizations enhances program offerings and member engagement. Networking in Henrico helps Fitness Directors stay attuned to regional health trends and expands collaborative opportunities for club events and education.
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