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Assistant Fitness Director
American Family Fitness
Location : Colonial Heights, VA, 23834
Job Type : Full Time
Date Posted : 1 December 2025
AmFamFit – Colonial Heights
Job 160777 - Assistant Fitness Director
Colonial Heights, VA
Job Details
Job Description
Objectives: Lead, manage, train, and develop fitness & personal training team members with direction from the Fitness Director according to the company’s Mission, Vision, Pillars of Success, Service Standards, and Business philosophy in order to continually provide optimal performance for net Personal Training Revenue and net member growth, retention, and club profitability. Assume the duties of the Fitness Director in their absence.
Reports to: Fitness Director Criteria: At least one year of management experience and one year of Personal Training experience NASM, CSCS, ACSM or NCCA accredited CPR and AED Certification Proficient oral, written, and technology communication (email/texting) skills Knowledge of business software and Microsoft Windows/Office As an AFF team member
Responsibilities include, but are not limited to:
• To Get & Keep Members.
• Drive positive year over year Personal Training Revenue and achieve/exceed monthly goals.
• Provide the highest quality customer service to all members by greeting them with a welcoming, friendly, energetic, and positive attitude at all times. Use members’ names as often as possible.
• Ensure exceptional customer service by hiring, training, and maintaining a proactive, efficient, professional, and friendly team.
• Set an example of professional behavior and exceptional customer service for all team members.
• Embrace and follow the company guidelines outlined in the AFF Training and Policy Manuals, and any applicable department-specific team handbooks.
• Respond to member concerns and/or comments in a timely and professional way.
• Know the club’s emergency response protocol and be prepared to act. Exercise sound judgment with safety as a priority. • Schedule the team to provide appropriate coverage based on the needs established by the club/company leadership team.
• Arrive to work 10 minutes early. Wear department-specific uniform.
• Be a team player by contributing to both club and organizational goals.
• Maintain open and honest communication with the leadership team and company personnel; partner together as fitness professionals. Respond within 24 hours to all time-sensitive email, text, and/or phone requests.
• Develop, implement, and evaluate department goals on a regular basis in partnership with Fitness Director.
• Participate actively in all club, department, and company meetings. Inform the team and club members of developments, promotions, activities, and upcoming events within the club and throughout the organization.
• Coach, teach, educate, and support the team to be successful in their roles and to meet the goals set in partnership with the GM and the Fitness Director.
• Provide ongoing feedback to the team and deliver performance reviews.
• Communicate effectively with all team members.
• Proactively engage with team members and coach toward success in their roles. Document progress and opportunities; use disciplinary action and/or terminate employment if necessary.
• Schedule and conduct Fitness Consultations, Personal Training/Small Group/Team Training sessions and other member/guest programs.
• Perform administrative duties, and complete required paperwork accurately and on time.
• Use proper chain of command and ensure the team does the same.
• Recruit and train all personal trainers and fitness staff to approved levels to achieve goals.
• Effectively schedule all trainers and fitness staff to provide the highest quality service for the club members.
• Integrate fitness programming and group exercise programs
• Track Personal Trainer’s PT certifications.
• Maintain established parameters for safety and cleanliness on the fitness floor.
• Develop personal growth by attending seminars and conventions, expanding certifications, and through self-education.
• Assist with pool-testing schedule.
• Perform daily walk-through of club and report any maintenance issues to appropriate person/tracking system.
• Monitor and maintain maintenance log, inputting new maintenance issues daily.
• Perform routine daily walk through and report any maintenance issues to appropriate person. As an Assistant Fitness Director, additional responsibilities include, but are not limited to:
• Teach classes on an as-needed basis in accordance with standards, AFF parameters, and program direction set in partnership with the Regional Director; ensure instructor team does the same.
• Align with company and industry guidelines for safe and effective exercise and always deliver appropriate modifications; ensure instructor team does the same.
• Ensure schedules are accurately posted online and in print at least one week prior to the start of the month.
• Accurately enter all program attendance and club traffic data regularly in appropriate locations.
• Monitor class performance while working with the Fitness Director to make adjustments that continually improve attendance, instructor success, and member satisfaction.
• Partner with the club’s Membership Retention Director to update social media for the department.
• Perform other duties as reasonably assigned.
Freqently Asked Questions
An Assistant Fitness Director supports the Fitness Director by managing daily team operations, coaching staff, and handling administrative tasks. While the Fitness Director focuses on strategic leadership and club-wide goals, the assistant ensures smooth execution and steps in during the director’s absence, especially in locations like Colonial Heights with community-focused gyms.
Candidates with at least one year of management and personal training experience, along with certifications like NASM, CSCS, or ACSM, are highly valued. Strong communication, tech savvy for business software, and proven leadership skills enhance your fit for fitness management positions, particularly in competitive markets.
Developing advanced leadership abilities, mastering fitness program integration, and excelling in team development are key. Experience with budgeting, member retention strategies, and innovative fitness offerings can accelerate progression towards roles such as Fitness Director or Club General Manager.
Colonial Heights has seen growing demand for fitness leaders who combine operational expertise with member engagement skills. Local clubs prioritize certifications and community involvement, reflecting a regional emphasis on wellness culture and personalized service, which can impact hiring competitiveness.
Fitness management positions in Colonial Heights generally offer reasonable commute times due to the city's compact size. Employers like American Family Fitness often support structured schedules, but evening and weekend hours are common, requiring flexibility to maintain balance in this energetic fitness environment.
American Family Fitness emphasizes leadership that aligns with its pillars of success and customer service standards. Assistant Fitness Directors are expected to foster a welcoming atmosphere, drive revenue growth, and maintain team professionalism, all while adapting to the community-centric culture specific to Colonial Heights.
This role requires actively engaging with members by scheduling training sessions, leading fitness classes when needed, and responding promptly to concerns. Building rapport using personalized communication is vital to enhance member retention and satisfaction within the club’s dynamic environment.
Assistant Fitness Directors in Colonial Heights usually earn between $45,000 and $55,000 annually. Salary levels depend on certifications, experience, and the size of the fitness facility. Companies like American Family Fitness may also offer performance bonuses tied to personal training revenue and member retention metrics.
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