PERFORMANCE EXPECTIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit weekly.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meetins past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete _____ renewals daily.
Freqently Asked Questions
In Colonial Heights, VA, a Membership Director like at American Family Fitness plays a pivotal role in member retention by maintaining regular contact, addressing member concerns, and fostering loyalty through personalized service and program knowledge, which directly impacts the club's profitability and customer satisfaction.
Key competencies include effective communication, sales acumen, leadership in managing team dynamics, and a solid understanding of fitness programs. These skills enable Membership Chester specialists to convert tours into memberships and uphold the club’s operational standards.
Daily tasks encompass conducting membership tours, making numerous sales calls, following up with prospects, managing member relations, and collaborating with staff. This mix ensures steady lead generation and smooth club operations focused on member satisfaction.
Currently, the demand for experienced membership professionals in Colonial Heights is growing, driven by expanding fitness centers like American Family Fitness. Candidates with strong sales records and leadership abilities are favored amid competitive local hiring.
Given Colonial Heights’ suburban setting, commuting during peak hours can extend travel times. However, many prefer local candidates to minimize transit delays and enhance consistent presence, which is crucial for managing daily club operations effectively.
American Family Fitness emphasizes proactive sales engagement, teamwork, and leadership within their Membership Director role. The company fosters a culture where managing member experiences and supporting staff are equally prioritized to drive club success.
This role uniquely blends hands-on membership sales with operational leadership, requiring not only client interaction but also staff oversight during management absences. The Chester location also demands familiarity with local fitness trends and member preferences.
Membership Directors in Colonial Heights typically earn between $45,000 to $60,000 annually, depending on experience and sales performance. This range aligns with regional market standards for full-time fitness membership management roles.
Absolutely, marketing skills enhance lead generation efforts and promotional planning, which are vital in this role. Understanding local market dynamics in Chester boosts the effectiveness of membership campaigns and client acquisition strategies.
Chester’s full-time membership jobs are moderately competitive; however, proximity to larger metro areas like Richmond increases the talent pool. Candidates with proven sales records and customer service expertise stand out in this environment.
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