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Fitness Director
American Family Fitness
Location : Ashland, VA, 23005
Job Type : Full Time
Salary : $21,000.00 - $32,000.00
Date Posted : 2 December 2025
Fitness Director
Objective: To supervise, train, and evaluate all personal trainers and finess counselors and implement guidelines for establishing a safe and effective fitness program within the club.
Reports to: General Manager
Game Plan:
1. Recruit and train all personal trainers and fitness staff.
2. Effectively schedule all trainers and fitness staff to provide the highest quality service for the club.
3. BUdget and track personal training revenues.
4. Integrate fitness programming and group exercise programs.
5. Implement and coordinate all in-house fitness programs for member retention.
6. Schedule and conduct fitness assessments.
7. Track and update staff certifications.
8. Provide effective feedback to fitness staff on a regular basis.
9. Provide continuing education opportunities for fitness staff.
10. Contribute material to the newsletter pertaining to their club.
11. Organize and conduct monthly fitness staff meetings.
12. Maintain established parameters for safety and cleanliness on the fitness floor.
13. Develop personal growth by attending seminars and conventions, expanding certifications, and= through self-education.
14. Maintain a regular pool-testing schedule.
15. Monitor and process all fitness staff payroll.
16. Communicate effectively with other department heads, managers, sales, and corporate staff.
17. Support and promote all club events and activities.
18. Perform daily walk-through of club and report any maintenance issues to appropriate person.
19. Monitor and maintain maintenance log, inputting new maintenance issues daily.
20. Set individual personal training goals and hold weekly training sessions.
21. Meet monthly personal training goals provided by upper management.
Freqently Asked Questions
In Ashland, VA, certifications like ACSM, NASM, and ACE are highly regarded for Fitness Directors. These credentials demonstrate expertise in managing fitness programs and staff, aligning with local expectations for health and wellness leadership in fitness clubs.
Ashland’s fitness community often favors personalized training and group classes tailored to family-friendly schedules, unlike bigger metropolitan areas. A Fitness Director here must adapt programming to local lifestyle trends, balancing traditional and innovative wellness solutions.
Beyond foundational fitness knowledge, leadership in budgeting, staff management, and data-driven program adjustments are crucial. Mastery in coordinating diverse fitness initiatives and staff development ensures a Fitness Director excels in dynamic health club environments.
Fitness Directors often advance by expanding certifications, embracing wellness technology, and enhancing business acumen. Transitioning into regional management or wellness consultancy roles is common, reflecting the blend of operational and health expertise required.
While a Fitness Coordinator focuses on scheduling and program delivery, a Fitness Director oversees strategic planning, staff recruitment, and financial tracking. The director’s role is more managerial with a broader scope impacting overall club success.
At American Family Fitness, a Fitness Director harmonizes club-wide standards with personalized member engagement, emphasizing safety and continuous education. The strong community-centric culture shapes leadership approaches and program innovation.
They prioritize proactive communication, staff mentorship, and a results-oriented mindset. A Fitness Director must align with company values by fostering teamwork, promoting member retention, and driving fitness program excellence.
Fitness Directors in Ashland generally earn between $55,000 and $75,000 annually, influenced by experience, certifications, and club size. Local demand for fitness management roles and the candidate’s ability to boost personal training revenues also affect compensation.
Fitness management positions in Ashland have seen moderate growth, driven by rising health awareness and club expansions. Candidates with multi-disciplinary skills in staff training, revenue tracking, and member engagement tend to be favored.
By analyzing peak member attendance and aligning trainer availability accordingly, a Fitness Director ensures high accessibility. Incorporating flexible schedules and diverse program offerings meets Ashland’s unique fitness demands, enhancing club loyalty.
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