Jobloria
Fitness Counselor
American Family Fitness
Location : Williamsburg, VA, 23185
Job Type : Part Time
Date Posted : 1 December 2025
Fitness Counselor
Objective: To provide exceptional customer service to all members by setting up exercise programs and giving suggestions and assistance conerning exercise. To encourage participation of club designated fitness programs.
Reports to: Assistant Fitness Director.
Game Plan:
1. Arrive 5 - 10 minutes early, dressed in appropriate uniform and prepared for the 1st appointment or job task.
2. To provide a minimum of one program check per hour.
3. Greet and meet 5 new members per day.
4. Provide safe and effective fitness programs.
5. To orient new members on proper use of equipment.
6. Observe fitness area to ensure member safety and enforce all rules and regulations.
7. To schedule consulatations.
9. To maintain and clean the fitness equipment and fitness area.
10. To provide members with updated fitness techniques and knowledge by attending seminars, acquiring national certifications within 6 months and reading trade manuals.
11. To accelerate members goals by generating personal training contracts and performing personal training sessions.
12. To interact with members to assure satisfaction with their fitness program.
13. When not training, orienting, assessing, the counselor is expected to assist members with fitness needs, fulfill them, and constantly look for fitness equipment that needs attention.
14. Attend mandatory department meetings.
15. Consistantly promote ongoing activities to members.
Freqently Asked Questions
Williamsburg's growing health-conscious community is boosting demand for fitness counselors, but competition remains moderate. Candidates with certifications and local experience, especially at popular facilities like American Family Fitness, tend to have an edge in securing positions in this vibrant fitness market.
Given Williamsburg’s spread-out neighborhoods, proximity to fitness centers like American Family Fitness is key. Many counselors prefer living within a 15-20 minute drive to manage early shifts and multiple daily member appointments efficiently without lengthy travel disrupting their schedule.
Top-tier Fitness Counselors excel in personalized program design, strong interpersonal communication, and safety enforcement. Mastery in motivating diverse members and updating exercise knowledge through certifications significantly enhances their ability to drive member engagement and retention.
Fitness Counselors often advance into roles like fitness coordinator or assistant fitness director by gaining certifications and leadership experience. Continuous education and proven success in member program development can open doors to managerial or specialized training positions.
Beyond training, duties include equipment maintenance, safety monitoring, member orientation, and promoting club activities. Regular interaction to assess member satisfaction and attending team meetings also play critical roles in sustaining a positive fitness environment.
American Family Fitness emphasizes consistent member engagement and professional growth, encouraging counselors to acquire national certifications within six months and participate in ongoing education, which cultivates a supportive environment for career development.
Prospective Fitness Counselors at American Family Fitness should be prepared for dynamic member interaction, proactive program adjustments, and a team-focused culture. The role demands punctuality, adherence to safety protocols, and active promotion of club fitness initiatives.
Fitness Counselors in Williamsburg typically earn between $30,000 to $40,000 annually, aligning with regional fitness industry standards. Salaries can increase with certifications, personal training contract generation, and tenure, reflecting the value of specialized skills in this sector.
Certifications like ACE, NASM, or ACSM are highly regarded among Williamsburg fitness employers. American Family Fitness, for instance, encourages staff to obtain national credentials within six months, enhancing both member trust and counselor expertise.
Fredericksburg, VA