PERFORMANCE EXPECTATIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meeting past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete renewals daily.
Freqently Asked Questions
Colonial Heights presents a moderately competitive landscape for Membership Director roles, with several fitness centers and community clubs vying for skilled professionals. Candidates with proven sales and leadership abilities, especially in membership management, stand out and enjoy favorable hiring prospects in this locale.
While formal certifications aren't always mandatory, credentials such as Certified Club Manager (CCM) or fitness sales training are valued in Colonial Heights. Familiarity with local fitness trends and customer service excellence tailored to the community can significantly boost candidacy for roles like Membership Director.
Strong communication, strategic sales prospecting, and team leadership are pivotal for excelling as a Membership Director. The role demands adeptness in converting tours into memberships, managing renewals, and leading staff to meet revenue targets while fostering a positive member experience.
Starting as a Membership Coordinator or Specialist, professionals can ascend to Director-level positions by demonstrating consistent sales performance and management capabilities. Growth often leads to broader responsibilities like overseeing multiple clubs or transitioning into general management within the fitness industry.
Unlike entry roles, a Membership Director integrates sales leadership, staff oversight, and operational duties. They not only conduct member tours but also strategize lead generation, handle member retention, and coordinate club activities, ensuring both revenue growth and a seamless member experience.
American Family Fitness emphasizes leadership that inspires and collaborates. The Membership Director role here involves active engagement with members and staff, fostering a supportive environment, and driving sales initiatives aligned with the company’s mission to promote health and community wellness.
Balancing aggressive sales goals with personalized member interactions is key. Additionally, overseeing club operations in management’s absence requires quick problem-solving and maintaining high service standards, all within the dynamics of a community-focused fitness brand like American Family Fitness.
Membership Directors in Colonial Heights typically earn between $50,000 and $65,000 annually, depending on experience and sales performance. Compensation often combines base salary with commission incentives, rewarding successful membership growth and retention efforts within the fitness sector.
Membership Directors must possess a solid understanding of fitness programs and equipment to effectively communicate benefits during tours and renewals. This knowledge enhances member trust, enabling tailored recommendations that boost satisfaction and long-term retention.
Absolutely, the ability to inspire a sales team, coordinate cross-functional efforts, and manage conflict diplomatically are vital. Membership Directors drive collective success by fostering collaboration and maintaining motivation aligned with ambitious membership targets.
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