PERFORMANCE EXPECTATIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meeting past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete renewals daily.
Freqently Asked Questions
Williamsburg's fitness industry is growing, with American Family Fitness among key players. The demand for Membership Directors is steady, requiring strong sales and leadership skills. Candidates who excel in local networking and community engagement typically stand out in this moderately competitive environment.
Toano's suburban setting means commuting times vary, but most employees find manageable travel from Williamsburg and nearby areas. Timely arrival supports maintaining the 40-hour schedule and engaging dynamically with members, crucial for fostering personal connections in membership tours and retention.
Candidates with hands-on sales experience in health and fitness, knowledge of local demographics, and strong communication skills have an edge. Familiarity with fitness programs and member engagement tactics in Williamsburg enhances the ability to tailor memberships effectively.
Beyond sales, this role involves member retention calls, managing renewals, coordinating promotions, and stepping into management when needed. A Membership Williamsburg Director must balance proactive outreach with smooth club operations and team leadership.
Yes, excelling in this director role can open doors to regional management or corporate leadership in fitness centers. Building a track record of meeting sales goals and leading teams positions members for higher responsibility in Williamsburg's active health sector.
American Family Fitness emphasizes teamwork, member service, and proactive engagement. This culture encourages the Membership Director to foster a welcoming atmosphere, lead by example during busy periods, and innovate member outreach strategies tailored to Williamsburg's community.
Operating in a smaller community like Toano may require creative prospecting and personalized member interactions. Handling club operations during management absences demands adaptability and decisive problem-solving to maintain seamless member experiences.
Membership Directors in Williamsburg typically earn between $45,000 and $60,000 annually, depending on experience and sales performance. The fitness sector here rewards strong leadership and consistent membership growth with competitive compensation packages.
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