PERFORMANCE EXPECTATIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meeting past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete renewals daily.
Freqently Asked Questions
A Membership Director typically leads membership strategy, oversees sales targets, and manages team dynamics, unlike a membership specialist who focuses more on direct member interactions. Mastery in leadership, sales goal achievement, and operational oversight distinguishes this role within fitness clubs like American Family Fitness.
Advancement often leads to senior management roles such as Regional Director or General Manager. Skills in team leadership, sales growth, and operational management gained as a Membership Director open doors to broader responsibilities in fitness and wellness enterprises.
Unlike coordinators or assistants, a Membership Director balances high-volume prospect engagement, lead generation, and sales strategy implementation alongside staff supervision. This multifaceted role demands active involvement in both front-line sales and behind-the-scenes operational decisions.
Candidates should prepare for a fast-paced environment requiring 50+ daily calls, proactive member retention efforts, and leadership during management absences. The role uniquely blends high personal sales quotas with team-oriented operational leadership in Chester, VA.
American Family Fitness emphasizes a data-driven approach with clear sales targets, member referral goals, and dynamic team collaboration. Their commitment to comprehensive member engagement and leadership during off-management hours offers a distinct professional growth platform.
In Chester, VA, Membership Directors typically earn between $45,000 and $60,000 annually. Variations depend on experience, company scale, and proven sales performance, with American Family Fitness offering competitive packages aligned with regional market trends.
Chester’s fitness sector shows moderate demand for skilled membership professionals, with competition driven by a few major clubs like American Family Fitness. Candidates with strong sales acumen and leadership experience tend to stand out in this regional market.
While no strict certifications are mandatory, familiarity with regional fitness trends, local demographics, and state-specific health guidelines enhances effectiveness. Knowledge of group exercise offerings and customer service nuances in Chester can give candidates an edge.
Key proficiencies include persuasive communication, lead generation expertise, meticulous data tracking, and team leadership abilities. Familiarity with fitness equipment and group class scheduling also supports delivering tailored membership solutions.
The role demands active collaboration with management and staff to foster a motivating environment. Leadership extends beyond sales to include guiding colleagues and ensuring a smooth club operation, reflecting the company’s inclusive and member-focused ethos.
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