Jobloria
Assistant Front Desk Manager
American Family Fitness
Location : Ashland, VA, 23005
Job Type : Full Time
Date Posted : 2 December 2025
Assistant Front Desk Manager
Objectives: To supervise and/or perform the administration of all receptionist duties. To ensure exceptional customer service by hiring, training, and maintaining a proactive, efficient, professional, and jovial front desk staff, scheduling appropriate coverage for the club at all times. To communicate all promotions, activities, and developments in all departments within the club to the members.
Reports to: Front Desk Manager, Assistant General Manager and General Manager
Performs all expectations/maintains all responsibilities of the Front Desk Attendant in addition to the following:
Game Plan:
1. Organize "zones" for specific tasks and appoint a receptionist/attendant to each zone to maintain the efficiency of the front desk.
2. Schedule staff to provide appropriate coverage and submit to the Front Desk Manager by the 24th of each month. 3. Reconcile end of the month paperwork and submit to the coprorate office.
4. Complete daysheets and daily club and cafe deposits.
5. Respond in a timely manner and satisfactory way to members' concerns or comments from the suggestion box which relate to the front desk.
6. Attend department head meetings and inform staff of developments and upcoming events within the club.
7. Ensure that the front desk staff is meeting the expectations of the club manager.
8. Hold regularly scheduled department meetings for ongoing training and sharing of information.
9. Recruit, hire, and train necessary staff. Accurately complete paperwork for new hires and submit to corporate before placing a new employee on the schedule.
10. Maintain current personnel records on front desk staff and complete Personnel Action forms when appropriate.
11. Schedule an orientation for each new employee with the Assistant GM.
12. Use disciplinary action when necessary and properly document such action. Terminate substandard employees.
13. Develop, implement, and evaluate front desk staff goals on a regular basis.
14. Provide constant feedback on job performance and review each staff member yearly.
15. Communicate effectively with and profide constructive feedback to all department heads and management staff.
16. Use proper chain of command and ensure staff does the same.
17. Set the example of professional behavior and exception customer service for all staff members.
18. Recite mission statement and make sure that each receptionist is constantly working to fulfill the company's mission statement and corporate vision.
Freqently Asked Questions
Ashland's community-focused environment encourages Assistant Front Desk Managers to emphasize personalized member engagement and team cohesion. Local expectations push for a hands-on leadership style, blending administrative oversight with active front desk participation, differing from larger urban centers where roles might be more segmented.
In Virginia, certifications in customer service excellence and basic management training boost credibility for front desk supervisors. Additionally, familiarity with fitness club software and conflict resolution skills is often preferred, enhancing team efficiency and member satisfaction.
Managerial front desk assistants typically juggle staff scheduling, member communication, and daily financial reconciliations. They also lead training sessions, ensure policy compliance, and act as the liaison between front desk personnel and upper management, ensuring smooth operations.
Many begin handling day-to-day desk duties, gradually taking on scheduling and supervisory tasks. With experience, they move to assistant manager roles and potentially branch into general management or specialized administrative positions within hospitality or fitness industries.
American Family Fitness expects its Assistant Front Desk Managers to embody its mission by fostering welcoming atmospheres, driving staff development, and actively communicating club initiatives, thus directly supporting member retention and operational excellence.
Challenges include balancing administrative duties with frontline member interactions and coordinating multi-department communication. American Family Fitness mitigates this through structured training, clear chain-of-command protocols, and regular team meetings to align objectives.
Ashland's market shows moderate competition for front desk managerial positions, with demand driven by growing health-conscious communities. Candidates with leadership experience and customer service expertise typically stand out in this regional job pool.
Assistant Front Desk Managers in Ashland generally earn between $38,000 and $48,000 annually. This range is slightly below metropolitan averages but reflects lower living costs and local market conditions in Virginia.
Scheduling is pivotal, requiring foresight to ensure continuous front desk coverage. Balancing staff availability, peak hours, and special events demands proactive planning, directly impacting customer service quality and operational fluidity.
Supervisors handle higher-level tasks like disciplinary actions, training oversight, and strategic staff deployment. Unlike desk assistants who focus on routine member interactions, supervisors must also align team performance with organizational goals.
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