Jobloria
Membership Director Chester
American Family Fitness
Location : Chester, VA, 23831
Job Type : Full Time
Date Posted : 1 December 2025
PERFORMANCE EXPECTIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit weekly.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meetins past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete _____ renewals daily.
Freqently Asked Questions
In Chester, VA, a Membership Director often integrates local community engagement with fitness services, tailoring membership tours and retention strategies to area preferences. Unlike larger metro markets, Chester's smaller community allows for more personalized member interactions and a focus on relationship-driven sales, which is essential for success here.
Prospective candidates should refine persuasive communication combined with strategic lead generation tailored to Chester’s demographic. Familiarity with local fitness trends, adeptness at converting tours into memberships, and skillful follow-up practices distinguish top performers in this role within Chester's competitive health club sector.
Starting as a Membership Director in Chester can lead to higher management roles within fitness operations, regional sales leadership, or specialized positions in membership development coordination. The role builds transferable skills in customer relations, sales management, and team leadership valuable for broader opportunities in the health and wellness industry.
American Family Fitness combines a strong community focus with structured sales goals, offering Membership Directors a clear pathway to leadership and performance incentives. Their emphasis on teamwork and ongoing training sets it apart from smaller gyms, cultivating a supportive environment that nurtures both professional growth and member satisfaction.
The culture at American Family Fitness prioritizes collaborative management and member engagement, meaning Membership Directors actively participate in team sales meetings and club operations. This environment encourages proactive communication, leadership in member retention, and a hands-on approach to maintaining high service standards unique to the Chester location.
Membership Directors in Chester, VA, generally earn between $45,000 and $60,000 annually, influenced by experience, performance metrics, and company size. Bonuses linked to membership sales and renewals can significantly impact total earnings, reflecting the competitive fitness market and localized demand for skilled membership specialists.
While not always mandatory, certifications in fitness management, sales training, or customer service excellence are highly valued in Chester. Local employers favor candidates who demonstrate knowledge of fitness trends and community health initiatives, enhancing credibility and effectiveness in membership development within Chester’s wellness industry.
Chester’s fitness sector shows steady demand for membership professionals, with increasing competition as local gyms emphasize personalized member experiences. Applicants should stay current on digital lead generation techniques and cultivate strong referral networks, as these elements are becoming critical differentiators in securing roles amid the region's evolving job landscape.
Performance in Chester hinges on achieving daily call and appointment quotas, generating consistent sales leads, and maintaining member retention through personalized outreach. Success also involves active participation in club promotions and teamwork, reflecting Chester’s community-driven approach to fitness membership growth.
Find The Related Jobs
PS Salon and Spa
Licensed Massage Therapist
Virginia Beach, VA
Sonic Drive In
General Manager
Leesburg, VA
Sonic Drive In
General Manager
Wytheville, VA
Sonic Drive In
General Manager
La Crosse, VA
Sonic Drive In
General Manager
Manassas, VA
Sonic Drive In
General Manager
Winchester, VA
Popular Searches for Membership Director Chester