Ralph Lauren
Career Opportunity
General Manager
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Company Description
Position Overview
Essential Duties & Responsibilities
- Responsible for ensuring each employee delivers the 5 C’s of Service Excellence to every client. “CREATE, CONNECT, CONVERT, CLOSE, and CONTINUE”
- Ensure every client that enters the store is treated like a VIP by providing an experience unique to Ralph Lauren
- Guarantee all sales associates are utilizing technology and applications to protect existing clients while simultaneously growing the RLS client base
- Responsible for the casting and development of store employees, creating dynamic/ diverse and powerful field teams
- Coach and mentor all employees to achieve optimal results
- Responsible for building bench strength for future talent, as well as succession planning for current store employees
- Provide consistent feedback to buyers and planners identifying all areas of opportunity
- Understand and place a high priority on respecting and upholding presentation standards, consistent with Ralph Lauren’s desired image and character
- Ensure store environments are set up to be the silent sales associate in the store, telling compelling and inspiring stories of who we are as a brand
- Responsible for achieving store shrink goals and for maintaining and implementing both new and existing asset protection procedures
- Direct the execution of all strategies and programs, assuring that they support Ralph Lauren’s sales, marketing, and profit objectives including Gross Margin.
- Establish and uphold all store processes and procedures
- Responsible for the achievement of all Key Performance Indicators ( KPI’s) relating to customer experience: Conversion, UPT,SPH, ADT and Customer Shop scores
- Must ensure effective people and development systems are set up to drive employee engagement. Key metrics are Internal and Time to Fill rates, Employee Engagement and Enablement scores, and turnover rates
- Manage selling expenses and achieve payroll percent targets
Experience, Skills & Knowledge
- Relevant work experience preferred
- Strong computer skills preferred: Word, Excel, PowerPoint, Workday, and Outlook
- Ability to maneuver around the sales floor, stock/dressing room, cashwrap and office; work around/with chemicals, lift up to 30 lbs. and climb moderately utilizing a ladder as trained under RL Health & Safety guidelines
- Ability to operate the register, stand, move and walk for multiple hours
- Strong business acumen.
- Enthusiasm and ability to build and maintain an environment consistent with RL lifestyle philosophy.
- Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills
- Strong communication and interpersonal skills
Freqently Asked Questions
Strong communication, team motivation, and strategic planning are vital for a General Manager in retail. Mastery in coaching employees, driving sales targets, and managing operational workflows ensures the store meets performance metrics while fostering a customer-centric atmosphere.
At Ralph Lauren, General Managers focus heavily on delivering a premium client experience aligned with the brand’s luxury image. Emphasis on storytelling through store presentation and tech-driven client engagement sets this role apart from general retail leadership positions.
Troy’s diverse retail market offers pathways from General Manager to regional leadership roles, including Area Manager or Director of Operations. Continuous development in staff management and business acumen can lead to higher executive positions within lifestyle luxury brands.
Ralph Lauren integrates brand storytelling into every customer interaction, expecting General Managers to uphold impeccable presentation standards and cultivate a VIP shopping experience, which reinforces customer loyalty and differentiates the brand in competitive retail markets.
Troy’s retail sector is competitive, with a noticeable demand for seasoned General Managers who can blend operational expertise and luxury brand stewardship. Candidates with strong leadership and client experience skills tend to stand out in this market.
Local business associations and retail management workshops in Troy offer certifications in leadership and customer experience excellence. Such credentials can boost a General Manager’s profile by demonstrating commitment to regional retail standards and management best practices.
General Managers in Troy’s retail space usually earn between $85,000 and $120,000 annually, influenced by company size and brand prestige. Luxury retailers like Ralph Lauren tend to offer salaries at the higher end, reflecting the role's complexity and responsibility.
Balancing sales goals with maintaining upscale customer service, managing diverse teams, and implementing brand-aligned merchandising strategies are daily hurdles. Effective problem-solving and adaptability are essential to uphold Ralph Lauren’s high operational standards.
General Managers are expected to leverage CRM tools and sales applications to engage clients proactively, track purchasing behaviors, and safeguard customer data. This tech-savvy approach supports client retention and drives expansion of the Ralph Lauren loyal customer network.
Unlike assistant roles, General Managers carry full accountability for store profitability, staff development, and brand representation. They must strategize beyond daily operations, focusing on long-term talent succession, shrink reduction, and aligning store practices with corporate objectives.
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