Jobloria
Membership Director
American Family Fitness
Location : Richmond, VA, 23219
Job Type : Full Time
Date Posted : 1 December 2025
PERFORMANCE EXPECTATIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meeting past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete renewals daily.
Freqently Asked Questions
Thriving as a Membership Director in Richmond demands strong interpersonal communication, sales acumen, and leadership qualities. Familiarity with membership management systems and a proactive approach to client engagement are vital, especially in fitness-focused environments like American Family Fitness.
A Membership Director balances member tours, lead generation, and follow-ups daily. They also oversee membership renewals, maintain communication to boost retention, and support team leadership, ensuring smooth club operations and member satisfaction throughout the workweek.
Progression in membership roles often leads to senior management or regional director positions. Enhancing sales leadership skills and mastering membership development strategies can open doors to broader responsibilities, including overseeing multiple locations or integrating marketing and community outreach.
American Family Fitness places a strong emphasis on personalized member engagement and team collaboration. Challenges include meeting aggressive sales targets, coordinating promotions, and ensuring exceptional customer service, all within a dynamic fitness club environment.
This role uniquely blends hands-on membership sales with management duties, requiring not just sales proficiency but also leadership in club operations when senior management is absent. The focus on community building and member retention sets it apart from typical sales-centric jobs.
Richmond's fitness industry shows steady demand for experienced Membership Directors, with moderate competition. Companies like American Family Fitness value candidates who combine sales expertise with strong leadership and local market knowledge, making tailored applications crucial.
Richmond's traffic patterns can affect punctuality and daily scheduling. Opting to live near club locations or using flexible scheduling can enhance your availability for tours, member interactions, and team meetings, directly influencing performance in this client-facing role.
Membership Directors in Richmond generally earn between $45,000 and $60,000 annually. Salary varies with experience, company size, and commission potential. Roles at fitness-focused companies like American Family Fitness often include performance bonuses tied to membership sales and retention.
Find The Related Jobs
PS Salon and Spa
Licensed Massage Therapist
Virginia Beach, VA
Sonic Drive In
General Manager
Leesburg, VA
Sonic Drive In
General Manager
Wytheville, VA
Sonic Drive In
General Manager
La Crosse, VA
Sonic Drive In
General Manager
Manassas, VA
Sonic Drive In
General Manager
Winchester, VA