PERFORMANCE EXPECTATIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meeting past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete renewals daily.
Freqently Asked Questions
Midlothian's job market for Membership Directors is moderately competitive, with fitness centers like American Family Fitness driving demand. Candidates with proven membership growth and team leadership skills often have an edge, especially as local businesses seek to enhance member engagement amid growing wellness trends.
Employers in Midlothian favor candidates with certifications in membership management or customer relationship management, such as Salesforce administration credentials. Additionally, experience in fitness or recreational membership services can significantly boost your profile in this region.
Strong skills in strategic account management, team leadership, and CRM tools like Salesforce are vital. A Membership Director must blend sales acumen with operational oversight to drive enrollment growth while fostering a sense of belonging among members.
Absolutely, roles like Membership Director often serve as stepping stones to senior leadership positions, such as Director of Member Services or Group Account Director. Demonstrated success in member retention and program innovation can propel career growth in the health and wellness industry.
While a Membership Coordinator handles day-to-day member interactions and administrative support, a Membership Director strategizes membership growth, oversees teams, and manages high-level partnerships. The director role demands broader leadership and decision-making capabilities.
At American Family Fitness, the Membership Director spearheads initiatives that align membership programs with community needs. By leveraging data-driven insights and fostering personalized member experiences, the company enhances loyalty and long-term engagement.
Challenges include tailoring membership offerings to diverse demographics in Midlothian and navigating competitive fitness markets. The role requires adaptive strategies to maintain growth while championing inclusivity and member satisfaction in a community-focused brand.
Membership Directors in Midlothian typically earn between $65,000 and $85,000 annually, influenced by experience and company size. Positions at established fitness organizations like American Family Fitness may offer competitive benefits alongside base pay.
Yes, proximity to major highways and public transit can impact candidate interest. Since Midlothian has suburban spread, roles close to central hubs or with flexible scheduling tend to attract a wider pool of qualified membership management professionals.
Midlothian’s work culture in membership leadership often emphasizes community engagement and personalized service, contrasting with the fast-paced environment of bigger cities. This can offer a more collaborative atmosphere, appealing to those valuing work-life balance.
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