Jobloria
Membership Director Glen Allen Glen Allen, VA
American Family Fitness
Location : Glen Allen, VA, 23060
Job Type : Full Time
Date Posted : 1 December 2025
PERFORMANCE EXPECTIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit weekly.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meetins past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
Freqently Asked Questions
The Membership Director position at American Family Fitness in Glen Allen faces moderate competition due to its leadership scope and local fitness market growth. Candidates with strong sales and team management experience stand out, especially in this vibrant community with expanding health and wellness job opportunities.
American Family Fitness seeks a Membership Director who demonstrates proactive leadership, motivational skills, and the ability to manage team dynamics effectively. This role requires balancing member satisfaction with staff oversight, ensuring smooth club operations and fostering a positive, goal-driven environment.
In Glen Allen's fitness industry, Membership Directors often progress into regional management or corporate roles, leveraging their sales expertise and operational leadership. Demonstrating consistent goal achievement and team development can open doors to higher responsibilities within companies like American Family Fitness.
Unlike typical sales positions, the Membership Director at American Family Fitness combines direct membership sales with strategic team leadership, member retention efforts, and operational oversight, requiring a blend of interpersonal skills and management acumen unique to this role.
Glen Allen's growing population and increased focus on health contribute to steady demand for Membership Directors. Local gyms prioritize leaders who can boost memberships and retention, making this role essential in sustaining competitive fitness businesses within the area.
Candidates should assess Glen Allen's traffic patterns and proximity to their residence since many fitness centers operate during extended hours. Efficient commute planning is vital to meet the role's 40-hour weekly schedule and to maintain punctuality for tours, meetings, and staff supervision.
Membership Directors in Glen Allen generally earn between $45,000 and $60,000 annually, depending on experience and sales performance. This range reflects local market standards for fitness management roles combining sales targets and operational responsibilities.
At American Family Fitness, the Membership Director role emphasizes teamwork, member engagement, and proactive sales strategies. The company fosters a supportive environment where leadership is encouraged to inspire staff and deliver exceptional service, shaping a dynamic workplace culture.
American Family Fitness encourages Membership Directors to engage in 'selling by wandering around'—actively connecting with members and prospects throughout the club. This approach fosters genuine relationships and uncovers sales opportunities beyond traditional tours and calls.
Success requires strong communication, lead generation, and follow-up capabilities, alongside team management and fitness knowledge. Being adept at balancing sales goals with member retention and staff coordination sets outstanding Membership Directors apart in Glen Allen's competitive market.
Find The Related Jobs
PS Salon and Spa
Licensed Massage Therapist
Virginia Beach, VA
Sonic Drive In
General Manager
Leesburg, VA
Sonic Drive In
General Manager
Wytheville, VA
Sonic Drive In
General Manager
La Crosse, VA
Sonic Drive In
General Manager
Manassas, VA
Sonic Drive In
General Manager
Winchester, VA
Popular Searches for Membership Director