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Membership Director Chester
American Family Fitness
Location : Richmond, VA, 23219
Job Type : Full Time
Date Posted : 2 December 2025
PERFORMANCE EXPECTIONS: MEMBERSHIP DIRECTOR
1. To provide effective membership tours to prospective members and guests, determining their needs and wants and matching those needs and wants with an appropriate membership.
2. Follow up with those who do not join today within 24 hours by phone and/or written correspondence.
3. When not touring, generate new sales leads through prospecting - continue to work with current leads, member referrals, old leads, lead boxes, etc. You are expected to make a minimum of 50 phone calls per day and have a minimum of 7 appointments daily including phone numbers. Collect an average of 3 referrals per new member sale.
4. Make approximately 10 calls per day to current members to stay in touch and assist with member retention.
5. Listen to and read relevant sales materials as well as attend and participate in weekly sales meetings to enhance performance.
6. Meet and exceed goals monthly and maintain employment. Your monthly sales and renewals goals equal the club goal divided by the number of current sales team members.
7. Complete all membership paperwork accurately and promptly.
8. Complete membership sales reports/production sheets accurately and submit weekly.
9. Work as a team member on the management staff to provide a high level of customer service to members, inspiration and leadership to staff, and assist in directing the flow of the club for smooth and profitable operation. Management responsibility includes, but is not limited to, overseeing staff and club operations when management is not present, effectively handling member situations, freezes, questions, concerns, etc.
10. Participate and assist in the planning and implementation of all promotions.
11. Schedule to equal a minimum of 40 hours per week.
12. Uphold all policies at all times including but not limited to: company handbook, guest policies, rules of the UPS list, rules of the team set forth in sales meetins past and future, etc.
13. Adequate knowledge of all equipment, activities, group exercise classes, kids programs, etc. General knowledge of fitness and its benefits.
14. Selling by Wandering Around (SBWA) with a purpose. Have conversations with those you know and introduce yourself to those you do not.
15. Complete _____ renewals daily.
Freqently Asked Questions
A Membership Chester position typically emphasizes local market knowledge and personalized member engagement, especially in Richmond, VA. Unlike broader roles, it requires strong prospecting abilities, frequent member interaction, and leadership skills tailored to fitness club environments like American Family Fitness.
In Chester, VA, a Membership Director must balance aggressive sales goals with high retention rates within a competitive fitness market. Handling local demographics, staying active in community outreach, and managing multiple member needs simultaneously are essential challenges in this position.
Progression from Membership Chester often leads to broader managerial roles overseeing multiple locations or regional membership strategy. Gaining expertise in sales leadership and operational management within local fitness centers can open doors to executive positions in health club networks.
American Family Fitness provides its Membership Directors with competitive benefits like health insurance, fitness facility access, and performance bonuses. Working in Richmond, VA, employees also benefit from a supportive team environment and opportunities for professional growth within a recognized fitness brand.
This role stands out due to its emphasis on proactive member engagement and leadership duties during management absences. Unlike some local gyms, American Family Fitness expects directors to generate leads actively and contribute to promotions, fostering a dynamic sales-driven culture.
Membership Directors in Richmond, VA usually earn between $45,000 and $60,000 annually, depending on experience and performance bonuses. This range reflects the competitive local market for fitness management professionals focused on membership growth and retention.
Chester's proximity to Richmond offers relatively short commute times for Membership Directors, enhancing work-life balance. However, peak traffic hours may affect scheduling flexibility, so candidates often prefer living nearby to maintain consistent daily attendance and punctuality.
The Chester, VA area shows steady hiring activity for roles such as Membership Directors, driven by growth in local fitness centers and wellness trends. Candidates with proven sales and leadership skills find good opportunities amid moderate competition for full-time positions.
While formal certifications in fitness management or sales are advantageous, practical experience in customer relations and knowledge of wellness programs carry significant weight. Familiarity with local fitness trends and club operations in Richmond enhances a candidate’s appeal.
American Family Fitness fosters a collaborative and member-focused culture, encouraging Membership Directors to engage deeply with guests and staff. This environment supports leadership development and creativity in promotions, impacting how directors shape member experiences and club success.
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