Jobloria
Fitness Counselor
American Family Fitness
Location : Ashland, VA, 23005
Job Type : Part Time
Date Posted : 2 December 2025
Fitness Counselor
Objective: To provide exceptional customer service to all members by setting up exercise programs and giving suggestions and assistance conerning exercise. To encourage participation of club designated fitness programs.
Reports to: Fitness Director
Game Plan:
1. Arrive 5 - 10 minutes early, dressed in appropriate uniform and prepared for the 1st appointment or job task.
2. To provide a minimum of one program check per hour.
3. Greet and meet 5 new members per day.
4. Provide safe and effective fitness programs.
5. To orient new members on proper use of equipment.
6. Observe fitness area to ensure member safety and enforce all rules and regulations.
7. To schedule and conduct fitness assessments.
8. Start and end appointments on time.
9. To maintain and clean the fitness equipment and fitness area.
10. To provide members with updated fitness techniques and knowledge by attending seminars, acquiring national certifications within 6 months and reading trade manuals.
11. To accelerate members goals by generating personal training contracts and performing personal training sessions.
12. To interact with members to assure satisfaction with their fitness program.
13. When not training, orienting, assessing, the counselor is expected to assist members with fitness needs, fulfill them, and constantly look for fitness equipment that needs attention.
14. Attend mandatory department meetings.
15. Consistantly promote ongoing activities to members.
Freqently Asked Questions
Fitness Counselors in Ashland focus on customizing exercise programs by assessing members’ fitness levels and goals. They consider local lifestyle factors and available equipment to design safe, effective routines that encourage participation in American Family Fitness’s club-specific programs.
Obtaining national certifications elevates a Fitness Counselor’s credibility, unlocks advanced training techniques, and increases potential for higher earnings. These credentials demonstrate commitment to professional growth, which is especially valued by fitness centers like American Family Fitness aiming to deliver expert guidance.
Expect a mix of member orientations, fitness assessments, program check-ins, equipment maintenance, and personal training sessions. The role demands punctuality and active engagement with members to boost their health goals while supporting ongoing fitness initiatives.
Ashland shows moderate demand for fitness-related roles, with several clubs seeking qualified Fitness Counselors. Competition is balanced, favoring candidates with certifications and a proactive customer service approach, which aligns well with American Family Fitness’s standards.
Ashland’s manageable traffic and short distances generally allow Fitness Counselors to arrive promptly for early shifts. However, peak hours may require strategic planning to ensure readiness before appointments, supporting the punctuality emphasized by American Family Fitness.
American Family Fitness often promotes continuous learning through seminars and certification support within six months. This commitment to professional development, combined with structured program checks and member engagement strategies, sets it apart in the local fitness industry.
Beyond fitness expertise, American Family Fitness values strong interpersonal skills to foster member satisfaction and active promotion of club activities. The ability to multitask between training, equipment care, and member support is critical for success in their team environment.
Entry-level Fitness Counselors in Ashland typically earn between $28,000 and $35,000 annually. Pay can increase with certifications and experience, reflecting local market rates for fitness coaching jobs and American Family Fitness’s investment in skilled staff.
Fitness Counselors at American Family Fitness are pivotal in onboarding new members, ensuring safety, and delivering personalized coaching. They actively promote club activities, aligning individual progress with the gym’s broader mission to enhance community health.
Counselors encounter diverse member goals and varying equipment needs. Adapting means maintaining equipment, updating techniques through certifications, and engaging members consistently to foster motivation, all tailored to Ashland’s community fitness culture.
Fredericksburg, VA