Senior Account Executive
Location: Near one of the following: Dedham, MA; Hartford, CT; Bedford, NH; Rhode Island
Overview:
Our client is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Latin America, and the Caribbean markets. They are currently seeking a Senior Account Executive for the Northeast covering the areas noted above. As an SAE, you will cover a targeted area for our client’s high production printing in commercial printing, service bureau’s, corporate in-plants, and specialty printing environments.
Responsibilities:
· Engages key executives and decision makers to identify and develop customer business needs through promotion of client’s products
· Develops productive business relationships and provide superior level of dedicated support with existing and new customers to add value to the customer's productivity and profitability goals.
· Develops the territory to grow accounts through competitive replacements and net new account adds to territory.
· Creates and manages a short and long-term strategy to position our products and services for a long-term commitment.
· Demonstrates drive and resilience necessary to meet established targets and acceptable level of sales activities.
· Manages complex sales cycles utilizing a consultative solution selling approach.
· Develops proposals outlining unique customer business applications, pricing and implementation plans.
· Coordinates service and software support and establishes appropriate resources for each account.
· Utilizes internal resources (product specialists, solutions engineers and technicians) to effectively present solutions.
· Coordinates consistent behavior of representation in strategic direction of each account.
Qualifications:
· Bachelor's degree in a relevant field or equivalent experience required, plus 5 years of related experience.
· Experience selling business-to-business Production Printing equipment or related capital equipment.
· Experience in selling Capital Equipment to C level decision makers.
· Proficient in Microsoft Office applications.
· Possess strong business and financial analytical skills.
· Ability to demonstrate effective communication and presentation skills in relaying ideas, information, and solutions in an engaging and confident manner.
· Strong territory management skills with proven success identifying potential customers and applications.
· Flexibility to identify and adapt to changes as needed to maximize success.
· Strong consultative solution selling skills.
· Excellent time management, listening and interpersonal skills.
· Travel throughout assigned territory, including flying to additional cities and will include overnights (valid driver's license and acceptable driving record necessary).
Base salary for this role is ideally in the $90,000-100,000 range with incentive plan / commission under the terms of the applicable plan. Additional transportation allowance in the amount of $350/month.
Freqently Asked Questions
Senior Account Executives excel by combining consultative selling expertise with deep knowledge of production printing equipment. They skillfully engage C-level clients, manage complex sales cycles, and apply financial analysis to tailor solutions that boost client profitability and long-term relationships.
This position demands strategic territory development, including converting competitive replacements and securing net new accounts. It also requires coordination with technical teams to deliver customized proposals, ensuring clients receive comprehensive support beyond just equipment sales.
Bedford's market offers exposure to diverse industries like commercial and specialty printing, fostering skills in high-value capital sales. Successful executives often progress into senior management or regional leadership roles, leveraging their territory expertise and client networks.
Bedford's proximity to major Northeast hubs creates a competitive yet opportunity-rich environment. The demand is driven by businesses seeking advanced printing solutions, with employers valuing candidates who can navigate multi-state territories including MA and CT.
For this role, base salaries generally range from $90,000 to $100,000, complemented by commission structures and a monthly transportation allowance. Compensation reflects expertise in capital equipment sales and the ability to close complex deals in a multi-state territory.
Welsh & Associates emphasizes consultative selling and strategic account management, expecting executives to deeply understand customer productivity goals. The company supports a collaborative environment, leveraging internal specialists to ensure solutions align with client needs.
Executives at Welsh & Associates manage intricate sales cycles across a broad Northeast territory, requiring adaptability and resilience. Their approach involves building sustainable client partnerships while strategically positioning products for long-term market success.
While a bachelor's degree and relevant experience are foundational, certifications in sales methodologies or technical training related to digital imaging and printing can boost credibility locally. Familiarity with industry-specific software tools also adds a competitive edge.
This role requires frequent travel across multiple states, including overnight stays, to meet diverse clients. Effective time management and a valid driver's license are essential, as representatives often fly to additional cities to nurture key executive relationships.
Senior roles involve leading complex negotiations with C-suite executives, crafting tailored proposals, and driving strategic growth across territories. In contrast, junior positions focus more on supporting sales activities and developing initial client relationships under supervision.
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