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Director of Marketing
INTEGRA PERSONNEL
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
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Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Fluency in Spanish enables the Director of Marketing to craft culturally resonant campaigns that tap into Dallas's diverse consumer base. This skill enhances customer engagement by addressing bilingual audiences effectively, which is critical in the local retail landscape where Hispanic communities represent a significant market segment.
Dallas's retail market demands balancing traditional in-store promotions with growing digital strategies, all while addressing local consumer preferences and competition intensity. The Director must navigate these dynamics, tailoring initiatives that reflect regional shopping behaviors and seasonal trends distinct to Texas.
Strategic vision combined with hands-on execution stands out, along with cross-team collaboration skills. Proven ability to analyze market data, inspire teams, and adapt swiftly to retail fluctuations are essential traits that drive success and upward mobility in such roles.
Effective brand recognition metrics, customer loyalty indices, and engagement levels across digital and physical channels provide a comprehensive performance picture. Tracking these alongside ROI of campaigns offers a nuanced understanding of market impact and long-term brand equity growth.
Typically, the salary ranges from $110,000 to $140,000 annually, influenced by bilingual skills and retail experience. Performance incentives and benefits, like those offered by INTEGRA PERSONNEL, often supplement this base, reflecting the competitive compensation landscape in Dallas.
INTEGRA PERSONNEL fosters a dynamic environment emphasizing professional development within retail marketing. They offer collaborative settings and wellness benefits that encourage skill expansion and career advancement, aligning individual growth with company objectives.
This role uniquely integrates bilingual capabilities with strategic oversight of both physical and digital retail channels. The company's focus on employee incentives and a nurturing culture promotes a balanced leadership experience tailored to Dallas's diverse marketplace.
Dallas shows a robust demand for marketing leaders with retail expertise, yet competition remains high due to the city's growing economy. Candidates with bilingual skills and digital marketing acumen gain an edge, while networking within local agencies like INTEGRA PERSONNEL can enhance hiring prospects.
While a bachelor’s or MBA in marketing or business is standard, certifications in digital marketing, SEO/SEM, and data analytics add significant value. Locally, expertise in bilingual campaign management and CRM systems is increasingly sought after by Dallas retailers.
Responsibilities include crafting comprehensive marketing plans, managing multichannel campaigns, and driving customer loyalty programs. The role demands collaboration across sales and operations, using data insights to steer brand development and maximize retail traffic effectively.
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