Jobloria
Director of Marketing
Sun Recruiting Inc
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
(630) 474-9643
JobsBack To ListDirector of Marketing
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
(630) 474-9643
john@sunrecruiting.com / adam@sunrecruiting.com
© 2023 Sun Recruiting, Inc.
Freqently Asked Questions
In Dallas' diverse market, a bilingual Director of Marketing can tap into Spanish-speaking consumer segments, enhancing engagement and broadening outreach. This skill is vital for crafting culturally relevant campaigns that resonate locally, boosting brand loyalty and driving sales in retail environments.
Balancing consistent brand messaging while tailoring content for in-store shoppers and online audiences requires careful data analysis and agile execution. In Dallas, where retail dynamics blend traditional and digital shopping, overcoming these challenges ensures cohesive customer experiences and maximizes marketing ROI.
Directors of Marketing often advance towards executive positions such as Chief Marketing Officer or VP of Sales & Marketing, especially when mastering cross-channel strategies and leadership in retail. Developing expertise in data analytics and consumer trends propels growth opportunities in competitive markets like Dallas.
Dallas boasts a vibrant retail sector with increasing demand for skilled marketing leaders who can integrate bilingual communication and digital expertise. While competition is notable, candidates blending strategic vision with hands-on campaign management stand out in this dynamic job market.
Sun Recruiting Inc seeks a bilingual marketing professional attuned to Dallas' multicultural demographics, emphasizing data-driven campaigns and collaboration with sales teams. Their focus on retail-specific strategies and professional growth opportunities reflects a commitment to local market nuances.
At Sun Recruiting Inc, the Director role uniquely combines leadership in bilingual marketing, strategic planning, and direct campaign execution, alongside incentives like employee wellness benefits. This blend fosters a dynamic work culture tailored to Dallas' competitive retail landscape.
Directors of Marketing in Dallas typically earn between $110,000 and $140,000 annually, reflecting the city's cost of living and retail market demand. Factors like bilingual skills and digital marketing expertise can elevate compensation within this competitive bracket.
Dallas' cultural diversity requires personalized loyalty programs that resonate with varied consumer groups, especially Spanish-speaking customers. Leveraging CRM data and local market insights enables directors to design retention initiatives that outperform generic national campaigns.
A bachelor's degree in marketing or business, coupled with retail experience and bilingual abilities, is crucial. Dallas employers prioritize candidates skilled in digital marketing, campaign ROI analysis, and cross-team leadership to navigate the city's competitive retail sphere.
By fostering strong partnerships with sales, merchandising, and operations, the Director ensures marketing strategies align with store objectives. This synergy enhances campaign effectiveness, driving foot traffic and sales growth tailored to Dallas' retail consumer behaviors.
Dallas, TXPopular Searches for Director of Marketing